Dave Trott wrote an article titled Demotivational Management.

« Mark Lepper and David Greene were psychologists at the University of Michigan. They were investigating the difference between “intrinsic” and “extrinsic” motivation. »

« They concluded: “Tangible rewards tend to have a substantially negative effect on intrinsic motivation. They typically decrease motivation for interesting activities.” »

« If you have to motivate people, you’ve hired the wrong people. »

« Most of the people who worked for me went on to become creative directors, or have their own agencies. Because the motivation didn’t come from me (extrinsic) it came from them (intrinsic). »

« Dave Trott is the author of Creative Blindness and How to Cure ItCreative Mischief, Predatory Thinking and One Plus One Equals Three »

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