Yonathan A. Arbel, law professor at University of Alabama, wrote a paper for Wake Forest Law Review titled Reputation Failure: The Limits of Market Discipline in Consumer Markets.
My favorite part of this paper is the concept of “Regression to the Extreme” in product reviews. Continue reading “Reputation Failure: The Limits of Market Discipline in Consumer Markets”
Faris Yakob wrote an article for The Economic Times’ Brand Equity.com titled Learning the right lessons from Adidas. Continue reading “Lessons Learn from Adidas Marketing”
Nils Andersson Wimby wrote an article for Econsultancy titled The three horsemen of the marketing apocalypse: tech FOMO, a diminishing mandate & short-termism. Continue reading “The three horsemen of the marketing apocalypse: tech FOMO, a diminishing mandate, short-termism”
Ben Taub wrote a 2018 New Yorker article titled The Spy Who Came Home: Why an expert in counterterrorism became a beat cop. Patrick Skinner, a former CIA case officer, is now a police officer in Savannah, Georgia. Continue reading “The CIA officer who became a beat cop”
A CNSNews.com article (2018) reports on the American Time Use Survey. Continue reading “BLS Survey: Americans are reading less”
In a blog post titled The Wrong Math, Bob Hoffman writes, “One of the most frequently repeated and, in my opinion, highly dubious tropes in our industry these days is the idea that the paragon of media strategy is ‘mass one-to-one’ communication. In non-jargonista terms, this means reaching large numbers with individualized messages.” Continue reading “Mass one-to-one communication is a highly dubious trope”