Mark Ritson wrote an article for Marketing Week titled It’s time for ‘share of search’ to replace ‘share of voice’ (Sept 24, 2020).
« Share of voice is a key metric for setting budgets and predicting growth, but digital media make it impossible to calculate accurately. Understanding your share of search queries is a simple and elegant alternative. » Continue reading “Ritson: Share of Search – a simple and elegant alternative to Share of Voice”
Gil Bouhnick writes a blog called The Mobile Spoon: Exploring product leadership, user experience, development, and entrepreneurship. He posted a two-part explanation of 84 cognitive biases. Part 1, Part 2. Continue reading “84 cognitive biases”
Doug Garnett wrote a blog titled Marketing Roles. Continue reading “The role of marketing”
Akshat Rathi wrote an article for Bloomerg titled How ‘Degrowth’ Pushes Climate and Well-Being Over GDP. Continue reading “Degrowth”
Julie Winkle Giulioni wrote a blog post titled Careers in crisis: Developing employees despite the chaos. Continue reading “Developing employees despite the chaos”
Tom Fishburne gave a TedTalk titled The power of laughing at ourselves at work. Continue reading “The power of laughing at ourselves at work”
Jessica Stillman wrote an article for Inc. titled How Not to Be Stupid, based on advice from psychology professor David Dunning, who is famous for his research known as the Dunning-Kruger effect. Continue reading “Good thinking”
Helen Edwards wrote an article for Campaign titled How to avoid segmentation silliness. Continue reading “Helen Edwards on Market Segmentation”
Sir Andrew Likierman wrote an article for Harvard Business Review titled The Elements of Good Judgment. Continue reading “The Elements of Good Judgment”
The topic of John Lewis’s #innochat group discussion this week was thinking about worst case scenarios as a means to innovation, a topic broached by Kim Flum. Continue reading “Using the idea of worst case scenarios to innovate”
