Reputation Failure: The Limits of Market Discipline in Consumer Markets

Yonathan A. Arbel, law professor at University of Alabama, wrote a paper for Wake Forest Law Review titled Reputation Failure: The Limits of Market Discipline in Consumer Markets.

My favorite part of this paper is the concept of “Regression to the Extreme” in product reviews. Continue reading “Reputation Failure: The Limits of Market Discipline in Consumer Markets”

Mass one-to-one communication is a highly dubious trope

In a blog post titled The Wrong Math, Bob Hoffman writes, “One of the most frequently repeated and, in my opinion, highly dubious tropes in our industry these days is the idea that the paragon of media strategy is ‘mass one-to-one’ communication. In non-jargonista terms, this means reaching large numbers with individualized messages.” Continue reading “Mass one-to-one communication is a highly dubious trope”