Dave Kellogg wrote a blog post titled Why Every Startup Needs an Inverted Demand Generation Funnel. Essentially, given your average sales price, close rate, and cost per lead, how much do you need to spend on lead generation? Kellogg’s focus is enterprise software startups, but the concept can be adapted to other contexts.
Continue reading “Dave Kellogg’s Inverted Demand Generation Funnel”Brand Naming: Washington Commanders
John Keim wrote an article for ESPN titled Washington Commanders: Inside the NFL franchise’s search for a new nickname and logo.
Continue reading “Brand Naming: Washington Commanders”intellectual humility nurtures genuine curiosity
The Evangelical Lutheran Church in America posted an 8-page PDF titled Rooted and Open which addresses intellectual humility and curiosity.
Continue reading “intellectual humility nurtures genuine curiosity”core competence
JP Castlin wrote a blog post titled Cores & Competencies: Introducing Prahalad and Hamel.
Continue reading “core competence”The Impossibility Theorem
Roger Martin wrote an article titled The Impossibility Theorem: When There is No Overlap Between Required Capability and Willing Candidate.
Continue reading “The Impossibility Theorem”Marketing for small business: Where are we now? Where do we want to go? How do we get there?
Samuel Brealey wrote a “mega thread” on Twitter about marketing for small business.
Continue reading “Marketing for small business: Where are we now? Where do we want to go? How do we get there?”Rethinking the long and the short of it
Andrew Willshire wrote an article for MarketingWeek titled Focus on the short term and the long term will take care of itself (2017). It is a contrarian view to the Binet and Field 55/45 model of long-term brand building and short-term activation advertising.
Continue reading “Rethinking the long and the short of it”Digital Marketing and the McNamara Fallacy
Samuel Brealey wrote an article called The Digital Revolution is Over (2018).
Continue reading “Digital Marketing and the McNamara Fallacy”
Articles of Interest 