Samuel Brealey wrote an article called The Digital Revolution is Over (2018).

« The digital revolution was over ten years ago…  Digital has blended with everything. »

« “It took millions of years for man’s instincts to develop. It will take millions more for them to even vary. It is fashionable to talk about changing man. A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.” — Bill Bernbach  »

« People want simple straight answers to complex situations. »

« Marketing has morphed into a bizarre ‘techno-porn’ (to quote Mark Ritson) fantasy where Marketers who are desperate to sound modern go on and on about technology. It’s a means of absolving one’s responsibility from doing the hard work. »

« Proclaimed by people who never talk to customers, never go to where the customer is. Have never lived or experienced the life of the customers they want. »

« Declining effectiveness has come about because of various misinformed silver bullet trends. Big data, hyper-targeting, digital first, personalisation based on imprecise scraped data and the technology that enabled it have decimated the effectiveness of proper marketing. »

« The granularity of data and [its] addictive quality leads marketing down a false path of hope. And this doesn’t just apply to marketing…. It’s called the McNamara Fallacy, after the US Secretary of Defense during most of the Vietnam War…. The belief went that if every aspect of the war was quantified and measured that it would be winnable.  »

« Technology and digital is not an answer. It is an enabler for greater human feats of progress. That’s digital transformation. But the human part has to come first. Always. »

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