Northeastern University marketing professor Bruce Clark wrote a blog post titled Brand Love is Oversold. Continue reading “Can’t Buy Me Brand Love”
Awe Walks
Gretchen Reynolds wrote an article for the New York Times titled An ‘Awe Walk’ Might Do Wonders for Your Well-Being. Continue reading “Awe Walks”
epiphany, apophany, pareidolia, synchronicity
This post is prompted by a tweet from JP Castlin: “Just had one of those moments when something occurs to you (an “insight”, to use the commonplace nomenclature) which is either an epiphany or an apophany and you have no idea which.” Continue reading “epiphany, apophany, pareidolia, synchronicity”
History of illustration and propaganda art
D.B. Dowd wrote an article for Hyperallergic titled How Early US Propaganda Grew Out of a Society of Illustrators. Continue reading “History of illustration and propaganda art”
empathy is a skill that can be built
Amy Emmert conducted an interview for Strategy+Business with Stanford University psychology professor Jamil Zaki about his book The War for Kindness. Continue reading “empathy is a skill that can be built”
Cultivate a Culture of Intellectual Bravery
Timothy R. Clark wrote an article for Harvard Business Review titled To Foster Innovation, Cultivate a Culture of Intellectual Bravery. Continue reading “Cultivate a Culture of Intellectual Bravery”
The categorical problem with categories
Mark Ritson wrote an article for MarketingWeek titled To win the biggest legal battle in marketing, Google must show who its competition really is. In dissecting the timely issue of the Google antitrust suit, Ritson explains a more timeless topic: “the categorical problem with categories.” Continue reading “The categorical problem with categories”
Amazon Fake Reviews
Isabelle Lee wrote an article for Bloomberg titled Amazon Fake Reviews Reach Holiday Season Levels During Pandemic.
« About 42% of 720 million Amazon reviews assessed by the monitoring service Fakespot Inc. from March through September were unreliable, up from about 36% for the same period last year. »
Continue reading “Amazon Fake Reviews”
The Bright Future Of Brick-and-Mortar Retail
Trevor Sumner wrote an article titled The Case For The Bright Future Of Brick-and-Mortar Retail. Continue reading “The Bright Future Of Brick-and-Mortar Retail”
ROI measures efficiency not effectiveness
Andrew Willshire tweeted:
“ROI is often used as the metric of choice as though you should seek to maximise it, whereas that would result in under-investment and misallocation of budget. Much better to optimise on incremental revenue, but that’s often overlooked.” Continue reading “ROI measures efficiency not effectiveness”
Articles of Interest 