A Twitter thread started by Byron Sharp. Mental availability and physical availability are topics explained in his book How Brands Grow. Continue reading “Search is physical availability, not mental availability”
Is 80% of stock value based on earnings >10 years into the future?
I am reading the B2B Institute’s B2B Trends, which is excellent so far. But on p.14, while I agree with their point about long-term brand building, I question a supporting statement:
« Good CFOs understand that businesses are valued not on current cash flows but on future cash flows. By some estimates, 80% of the value of your stock is based on sales 10+ years in the future. »
So I posted the question of Twitter and got some insightful responses.
Continue reading “Is 80% of stock value based on earnings >10 years into the future?”
growth vs. profit
A Twitter thread about the need for marketing and finance to work together led to an interesting comment from business school professor Bruce Clark about profitability. Continue reading “growth vs. profit”
Why a Brain Surgeon Believes the Heart Matters Most in Leadership
Mark C. Crowley wrote an article titled Why A World-Class Brain Surgeon Believes The Heart Matters Most In Leadership (June 12, 2017). Continue reading “Why a Brain Surgeon Believes the Heart Matters Most in Leadership”
Thinklong – Combating short-termism
Gareth Price wrote an article titled Thinklong.
« I believe the future of brands requires collective action to combat short-termism… Thinklong’s primary ambition is to create an environment in which brands can flourish by tackling the source of the short-term pressures they face… As proponents of behavioural economics would highlight, we can’t hope to tackle the issue by changing attitudes, these will follow behavioural change. » Continue reading “Thinklong – Combating short-termism”
webinar notes – Share of Search: A New Way to Track Consumer Demand
Institute of Practitioners in Advertising (IPA) hosted a webinar titled A New Way to Track Consumer Demand on November 18, 2020. Continue reading “webinar notes – Share of Search: A New Way to Track Consumer Demand”
Skim reading is the new normal
Maryanne Wolf wrote an article for the Guardian titled Skim reading is the new normal. The effect on society is profound (August 25, 2018). Wolf is the Director of the Center for Dyslexia, Diverse Learners, and Social Justice in the Graduate School of Education and Information Studies at UCLA. Continue reading “Skim reading is the new normal”
Articles of Interest 