Farnham Street posted an article titled The Value of Grey Thinking. Continue reading “Grey Thinking”
Negativity Bias
John Tierney and Roy F. Baumeister wrote an essay for the Wall Street Journal titled For the New Year, Say No to Negativity. Tierney and Baumeister are authors of The Power of Bad: How the Negativity Effect Rules Us and How We Can Rule It.
« negativity bias, it’s the universal tendency for bad events and emotions to affect us more strongly than positive ones. » Continue reading “Negativity Bias”
Price and Complexity
Doug Garnett wrote a blog post titled Price and Complexity (Part 1): Communication Affects the Pricing Wilderness.
« Pricing is at the center of a very complex system… In a complex system the parts are inter-related and a decision made in one area immediately affects the decisions for one or two (or all) of the other areas as well… Price is tightly connected, in fact, to each of the other 3Ps as well as the rest of a company, to competitive moves, to distribution channel and to a wide range of customer behavior and psychology. » Continue reading “Price and Complexity”
Honest Slogans
See this humorous collection of 40 Honest Advertising Slogans by Clif Dickens. More here.
Establishing a progress mindset not a growth mindset
Timothy Humphrey wrote a LinkedIn post titled Why Progress not Growth should be your goal. Continue reading “Establishing a progress mindset not a growth mindset”
Reconceptualizing organizations: from complicated machines to flowing streams
Sonja Blignaut wrote an article on Medium titled Reconceptualising organisations: from complicated machines to flowing streams.
« Over the last few years, I have come to realise that the interplay between flow, constraints and options is key to understanding how to navigate and thrive in complexity. With “flow”, I mean flow in the broadest sense of the word. There are some flows that we are very familiar with: workflow, process flow, cash flow, data flow, information flow … however, we need to broaden our thinking. » Continue reading “Reconceptualizing organizations: from complicated machines to flowing streams”
Millennials are not a segment
Mark Ritson wrote an article (August 2017) titled Only crap marketers mistake stereotypes for segments. Continue reading “Millennials are not a segment”
Stop Making Gratitude All About You
Heidi Grant wrote an article for Harvard Business Review titled Stop Making Gratitude All About You. Continue reading “Stop Making Gratitude All About You”
Trader Joe’s minimizes marketing bullshit
Doc Searls wrote an article for Linux Journal titled Linux vs Bullshit. Towards the end of the article he writes about how Trader Joe’s avoids the bullshit. Continue reading “Trader Joe’s minimizes marketing bullshit”
Even the simplest metrics require forensic analysis
Helen Edwards wrote a MarketingWeek article titled Even the simplest metrics require forensic analysis.
« You can have a bunch of metrics, each accurately assessing a single facet, but… as essayist Nassim Taleb observes, in complex systems it is the interactions that really count, with the result that “the ensemble behaves in ways not predicted by its components.” » Continue reading “Even the simplest metrics require forensic analysis”
Articles of Interest 