Distinctiveness doesn’t need to come at the cost of differentiation

Mark Ritson wrote a Marketing Week article titled Distinctiveness doesn’t need to come at the cost of differentiation.

« The story of differentiation and its more superficial, extrovert cousin called distinctiveness is one of the most interesting and important in branding right now.  » Continue reading “Distinctiveness doesn’t need to come at the cost of differentiation”

Cost of Employer-Provided Health Coverage Passes $20,000 a Year

Anna Wilde Mathews wrote a Wall Street Journal article titled Cost of Employer-Provided Health Coverage Passes $20,000 a Year.

« Annual premiums rose 5% to hit $20,576 for an employer-provided family plan in 2019, according to the yearly poll of employers by the nonprofit Kaiser Family Foundation. On average, employers bore 71% of that cost, while employees paid the rest. » Continue reading “Cost of Employer-Provided Health Coverage Passes $20,000 a Year”