Dave Trott wrote an article titled Big Picture vs. Pixels.
« The big picture was to keep the ship safe, not to keep the binoculars safe. But the people in charge couldn’t see the big picture, only their little picture. » Continue reading “Seeing the Big Picture vs Pixels”
Adi Robertson wrote an article for The Verge titled Comscore, the Internet’s traffic judge, settles fraud charges for $5 million. Continue reading “Comscore, the internet’s traffic judge, settles fraud charges”
Aditi Malhotra wrote an article for Insights by Stanford Business titled With “Retargeted” Advertising, Sooner Is Better Than Later. Continue reading “With Retargeted Advertising, Sooner Is Better Than Later”
Jessica Silbey wrote an article for Smithsonian Magazine titled How Xerox’s Intellectual Property Prevented Anyone From Copying Its Copiers. Continue reading “How Xerox’s Intellectual Property Prevented Anyone From Copying Its Copiers”
Helen Edwards wrote an article for Marketing Week titled Great marketers don’t sell dreams, they sell realities. Continue reading “Great marketers don’t sell dreams, they sell realities”
Claire Cain Miller and Sanam Yar wrote a New York Times article titled Young People Are Going to Save Us All From Office Life.
« When Pew Research Center asked which work arrangement would be most helpful to people, young people were more likely than older people to say the flexibility to choose when they worked. Of people 18 to 29, men were more likely than women to say it, and people without children at home were as likely as parents to say it. » Continue reading “Young People Are Going to Save Us All From Office Life”
Lizzie Benton wrote an article for SME Magazine titled 5 Simple Ways to Tell Your Team Are Disengaged.
« In the UK alone disengaged employees cost organisations an estimated £52 billion per year in lost productivity, and with recent reports from Gallup that 73% of the UK workforce claim to feel disengaged, it’s no surprise that many organisations want to turn the tide on the disengagement data. » Continue reading “73% of the UK workforce claim to feel disengaged”
Florent Geerts posted a piece on Medium titled The Jam Experiment — How Choice Overloads Makes Consumers Buy Less. Continue reading “Choice Overload Makes Consumers Buy Less”
Alastair Thomson posted a piece on his blog Uncommon Sense from the World of Finance titled How sweary chefs, innuendo-fuelled bakers and exasperated hoteliers guarantee great customer service. Continue reading “Improve customer service through simplicity”
Rory Sutherland wrote an article for The Spectator titled Business is the only area of human activity where you get paid to change your mind. Continue reading “Business is the only area of human activity where you get paid to change your mind”
Articles of Interest 