Professor John Dawes wrote an article titled Why Net Promoter Score is Actually a Bad Tool and What to Use Instead. Continue reading “Why Net Promoter Score is Actually a Bad Tool and What to Use Instead”
Why Bricks Beat Clicks
Hans van Tellingen wrote an article titled Why Bricks Beat Clicks: the true story about the future of retail. Continue reading “Why Bricks Beat Clicks”
The Myth Of the Grand Unified UX Metric
Jared M. Spool wrote an article titled The Myth Of the Grand Unified UX Metric. Continue reading “The Myth Of the Grand Unified UX Metric”
Critical thinking ranks among the most in-demand skills for job candidates
Matt Plummer wrote an article for Harvard Business Review titled A Short Guide to Building Your Team’s Critical Thinking Skills. Continue reading “Critical thinking ranks among the most in-demand skills for job candidates”
Mark Ritson on the power of Apple’s brand positioning
Here is a YouTube video in which Mark Ritson explains positioning using Apple as an example. Continue reading “Mark Ritson on the power of Apple’s brand positioning”
SWOT, TOWS, and PESTLE
A Twitter thread brought to my attention a couple of unfamiliar marketing analysis frameworks. Continue reading “SWOT, TOWS, and PESTLE”
If Brands Are Built over Years, Why Are They Managed over Quarters?
Leonard M. Lodish and Carl F. Mela wrote an article for the July–August 2007 Issue of Harvard Business Review titled If Brands Are Built over Years, Why Are They Managed over Quarters? The article includes some insights from Vlasic, Nike, Victoria’s Secret, and Clorox. Continue reading “If Brands Are Built over Years, Why Are They Managed over Quarters?”
Over-optimised and underwhelmed
Faris Yakob wrote an article titled Over-optimised and underwhelmed. The main message is that in the obsession with quantitative metrics, advertisers seem to have forgotten that their job is to communicate with humans. Continue reading “Over-optimised and underwhelmed”
Scott Berkun on The Myths of Innovation
Scott Berkun is the author of seven books including The Myths of Innovation. He wrote a blog post summarizing the key ideas in this book. Continue reading “Scott Berkun on The Myths of Innovation”
Articles of Interest 