Adi Robertson wrote an article for The Verge titled Comscore, the Internet’s traffic judge, settles fraud charges for $5 million.
« Comscore, the influential analytics firm that measures web traffic, has been formally accused of falsely reporting its own revenue and customer numbers. The US Securities and Exchange Commission (SEC) charged Comscore and its former CEO Serge Matta with fraud today. »
« Despite these problems, Comscore is one of the core companies responsible for measuring success online — similar to Nielsen ratings for television. »