Jason Patterson wrote an article on B2B content marketing titled Lead-Gen: The Holy Grail of Content Marketing.
Continue reading “B2B Content Marketing: Do you have a marketing funnel or a marketing straw?”On artificial superficiality
Daniel Daimler wrote an article titled The Trickster Machine: Mischief, Myth, and the Surface-Industrial Complex.
Continue reading “On artificial superficiality”consumers gravitate to merchandise labeled as “updated”
Michael Blanding wrote an article for Harvard Business School Working Knowledge titled Latest Isn’t Always Greatest: Why Product Updates Capture Consumers (06 Dec 2022).
Continue reading “consumers gravitate to merchandise labeled as “updated””Creativity may be key to healthy aging
Matt Fuchs wrote an article titled Creativity may be key to healthy aging. Here are ways to stay inspired for the Washington Post (July 12, 2021).
Continue reading “Creativity may be key to healthy aging”Employers Rethink Need for College Degrees
Austen Hufford wrote an article for the Wall Street Journal titled Employers Rethink Need for College Degrees in Tight Labor Market (Nov. 26, 2022).
Continue reading “Employers Rethink Need for College Degrees”The population of college-age Americans is about to crash
Kevin Carey wrote an article for Vox titled The Incredible Shrinking Future of College (November, 21, 2022).
Continue reading “The population of college-age Americans is about to crash”Branding/Positioning for Small Business
Samuel Brealey posted an article on substack titled What’s a brand with no money?
Continue reading “Branding/Positioning for Small Business”Return on Ad Spend (ROAS) may inversely correlate with growth
Tom Roach wrote an article for MarketingWeek titled Beware ROAS, ROI’s Dangerous Digital Twin (October 12, 2022).
Continue reading “Return on Ad Spend (ROAS) may inversely correlate with growth“Distinctive Brand Assets
Contagious interviewed Professor Jenni Romaniuk, the associate director at the Ehrenberg-Bass Institute for Marketing Science, about Distinctive Brand Assets (January 14, 2022).
Continue reading “Distinctive Brand Assets“
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