Northeastern University marketing professor Bruce Clark wrote an article on marketing ethics titled Helping Customers Avoid “Bad” Choices.
Continue reading “Helping Customers Avoid Bad Choices”Netflix: cash incineration strategy
Evan Johnson wrote a blog post titled The End of Streaming’s Golden Age (July 1, 2022).
Continue reading “Netflix: cash incineration strategy”Anti-personalization
Samuel Brealey and Michael Taylor wrote an article for WARC titled Anti-Personalization: The best ad for one is the best ad for all (June 2022).
Continue reading “Anti-personalization”Cultural imprinting
Kevin Simler wrote an article titled Ads Don’t Work That Way posted on the Melting Asphalt website.
Continue reading “Cultural imprinting”Marketing in a Recession
Prof. Koen Pauwels wrote a blog post titled Myths on marketing in recession (April 10, 2020).
Continue reading “Marketing in a Recession”George P. Schultz on Trust
George P. Schultz (1920-2021) wrote an Opinion piece for the Washington Post titled The 10 most important things I’ve learned about trust over my 100 years (December 11, 2020).
Continue reading “George P. Schultz on Trust”Is it Complicated or Complex?
Sonja Blignaut asked: “How would you explain to an average person (CEO, teacher, housewife, parent) how to identify that they are in complexity or facing a complex problem? I.e. how do you know something is complex? Without using any of the technical terms or jargon.”
Rick Nason responded:
Continue reading “Is it Complicated or Complex?”Conjoint Analysis Can Undercut Price for Innovations
Doug Garnett wrote a blog post titled Pricing and Complexity (Part 2): Conjoint Analysis Can Undercut Price for Innovations (Feb 9 2020).
Continue reading “Conjoint Analysis Can Undercut Price for Innovations”Dr. Courtney Conley on stress management
Los Angeles radio station KNX aired a segment called Optimism could keep you alive longer on its In Depth program (June 8, 2022). KNX hosts interviewed Dr. Courtney Conley, founder of the Expanding Horizons Counseling and Wellness. The segment starts at [34:42]
The Next Feature Fallacy
Andrew Chen wrote a blog post titled The Next Feature Fallacy: The fallacy that the next new feature will suddenly make people use your product (2015).
Continue reading “The Next Feature Fallacy”
Articles of Interest 