Professor Koen Pauwels wrote a LinkedIn post commenting on 10 key points from the book How Brands Grow Part 2. (A review of the first How Brands Grow volume can be found here.)
Continue reading “Koen Pauwels reviews How Brands Grow 2”Adam Grant on How to Argue Better
Adam Grant write an article for the Guardian titled ‘You can’t say that!’: how to argue, better (July 30, 2022).
Continue reading “Adam Grant on How to Argue Better”Keeping market research real
Helen Edwards wrote an article for MarketingWeek titled For a true view of the consumer, get them to talk like themselves (July 28, 2022). Edwards states that the most essential marketing podcast is not about marketing at all. It’s BBC’s Listening Project.
Continue reading “Keeping market research real”Fake Reviews
Nicole Nguyen wrote an article for the Wall Street Journal titled How to Spot Fake Reviews and Shady Ratings on Amazon (July 20, 2022).
Continue reading “Fake Reviews”What is publication bias?
from Statistics How To:
« Publication bias is when studies with positive findings are more likely to be published — and they tend to be published faster — than studies with negative findings. This means that any meta analysis or literature reviews based only on published data will be biased, so researchers should make sure to include unpublished reports in their data as well.
Published vs. Unpublished Studies
Most technology purchases come with a high degree of disappointment
Charlie Mitchell wrote an article for CX Today titled Buyer’s Remorse: Are CX Teams Struggling with Tech Regret? (July 15, 2022).
Continue reading “Most technology purchases come with a high degree of disappointment”Eaon Pritchard on Originality and the Bullshit Industrial Complex
Eaon Pritchard wrote an article for AdNews titled All the Gear and No Idea. (11 July 2022).
Continue reading “Eaon Pritchard on Originality and the Bullshit Industrial Complex”Roger Martin: Don’t Let VUCA Paralyze Your Strategy
Roger Martin wrote an article titled My Love/Hate Relationship with VUCA: Don’t Let VUCA Paralyze Your Strategy (July 11, 2022).
Continue reading “Roger Martin: Don’t Let VUCA Paralyze Your Strategy”there’s a difference between an ad agency and a film school
Michaela Jefferson wrote an article for MarketingWeek titled Cannes-winning film ads ‘lack potential to drive long-term brand growth’ (July 7, 2022).
Continue reading “there’s a difference between an ad agency and a film school”the disconnect between ads that win awards for ad agencies and ads that sell product for clients
Paul Feldwick wrote an article for MediaCat Magazine titled Come back, Whipple, all is forgiven (July 6, 2022).
Continue reading “the disconnect between ads that win awards for ad agencies and ads that sell product for clients”
Articles of Interest 