Ben Carlson wrote and articled called Different Ways to be Rich in 2019. Continue reading “The definition of rich is having passive income greater than your burn rate”
Strategy is a luxury for small brands
Colin Lewis wrote an article for Marketing Week titled Strategy is a luxury for small brands – focus on being better known. Continue reading “Strategy is a luxury for small brands”
D2C brands are driving up customer acquisition costs
Taylor Peterson wrote an article on Marketingpland titled D2C brands are driving up customer acquisition costs – and it’s time to course-correct. “For those digital brands with direct-to-consumer (D2C) sales models, online marketing is the lifeblood of growth. From targeted social to paid search, digital campaigns have proven an efficient and measurable way to build direct relationships with customers. But at what cost?” Continue reading “D2C brands are driving up customer acquisition costs”
Digital was meant to be a money-saver but no one has saved a penny
Molly Fleming wrote an article for Marketing Week titled Vauxhall boss: Digital was meant to be a money-saver but no one has saved a penny.
The article quotes Stephen Norman, managing director of the British auto brand Vauxhall, a subsidiary of Opel. Continue reading “Digital was meant to be a money-saver but no one has saved a penny”
data-informed and not data-driven
Uzma Barlaskar posted an article titled Why you should be data-informed and not data-driven. Continue reading “data-informed and not data-driven”
Mark Ritson on how Lidl used excess share of voice to boost sales and market share
In a 9-minute YouTube video, Mark Ritson explains the concept of excess share of voice (eSOV) by examining how German supermarket Lidl boosted its market share in the U.K. Continue reading “Mark Ritson on how Lidl used excess share of voice to boost sales and market share”
Walmart e-commerce sees red
Jason del Rey wrote an article for Recode titled Inside the conflict at Walmart that’s threatening its high-stakes race with Amazon. Continue reading “Walmart e-commerce sees red”
groundwater pumping is drying up Arizona rivers
An Arizona Republic article reports, “Groundwater pumping has caused stream flow in U.S. rivers to decline by as much as half over the last century, according to new research by a University of Arizona hydrologist that strengthens the connection between groundwater and surface water.” Continue reading “groundwater pumping is drying up Arizona rivers”
Chuck Peddle and the worst deal Bill Gates ever made
Chuck Peddle, inventor of 6502 microprocessor (which powered Apple II; Commodore PET,Vic20,C64; Atari 400,800), negotiated a perpetual license for BASIC; Bill Gates “would readily acknowledge it was probably the worst deal he ever made.”
Articles of Interest 