Martin Kihn wrote an article titled What the Past Says About the Future of Ad Tech (Jan 4, 2023). Kihn is SVP Strategy, Marketing Cloud at Salesforce.Continue reading “What the Past Says About the Future of Ad Tech”
Thinklong – Combating short-termism
Gareth Price wrote an article titled Thinklong.
« I believe the future of brands requires collective action to combat short-termism… Thinklong’s primary ambition is to create an environment in which brands can flourish by tackling the source of the short-term pressures they face… As proponents of behavioural economics would highlight, we can’t hope to tackle the issue by changing attitudes, these will follow behavioural change. » Continue reading “Thinklong – Combating short-termism”