Jason Patterson wrote an article on B2B content marketing titled Lead-Gen: The Holy Grail of Content Marketing.
Continue reading “B2B Content Marketing: Do you have a marketing funnel or a marketing straw?”3 rules for more effective B2B marketing
Peter Weinberg and Jon Lombardo wrote an article for MarketingWeek titled Three rules for more effective B2B marketing (8 Feb 2021).
Continue reading “3 rules for more effective B2B marketing”The Marketing Proof Gap
Kimberly A. Whitler interviewed Mark Stouse for an article in Forbes titled The Marketing Proof Gap: What It Is And Why Marketers Should Care (May 4, 2019). Stouse is CEO of Proof Analytics, and a former leader of global marketing and communications in large enterprise B2B businesses including HP, BMC Software, and Honeywell Aerospace. Continue reading “The Marketing Proof Gap”
Quantum Marketing for B2B
Peter Weinberg wrote an article titled Quantum Marketing for B2B Institute. Continue reading “Quantum Marketing for B2B”
The Objectivity Trap in B2B
Rory Sutherland presented an online talk titled The Objectivity Trap, sponsored by the B2B Institute on July 31, 2020. Rory Sutherland is Vice Chairman of Ogilvy UK. Continue reading “The Objectivity Trap in B2B”
Samuel Scott on Binet and Field’s B2B marketing research
Samuel Scott wrote an article for The Drum titled An exclusive look at Binet and Field’s new B2B marketing research (23 May 2019). Continue reading “Samuel Scott on Binet and Field’s B2B marketing research”
Branding is still alien to many B2B firms
Colin Lewis wrote an article in Marketing Week titled Branding is still alien to many B2B firms. Continue reading “Branding is still alien to many B2B firms”
In B2B or B2C, don’t ignore the brand
Mark Ritson wrote an article about business-to-business marketing (B2B) in The Australian which contains lots of wisdom. The article draws from new B2B research by Les Binet and Peter Field. Continue reading “In B2B or B2C, don’t ignore the brand”
Articles of Interest 