The Marketing Proof Gap

Kimberly A. Whitler interviewed Mark Stouse for an article in Forbes titled The Marketing Proof Gap: What It Is And Why Marketers Should Care (May 4, 2019). Stouse is CEO of Proof Analytics, and a former leader of global marketing and communications in large enterprise B2B businesses including HP, BMC Software, and Honeywell Aerospace. Continue reading “The Marketing Proof Gap”