Matt Levine wrote an article for Bloomberg titled 23andMe is Just Me Now: Also EF Hutton, Avon CDS, and pig butchering. (19 September 2024) .
Continue reading “Hijacking the brand equity of EF Hutton”Value Destruction at Nike
Massimo Giunco posted an article on LinkedIn titled Nike: An Epic Saga of Value Destruction (28 July 2024).
Continue reading “Value Destruction at Nike”Rory Sutherland on ROI and Opportunity Cost
Camille Moore asked Rory Sutherland, Vice Chairman of Ogilvy, “What do you see as the biggest problem that’s facing branding right now?”
Continue reading “Rory Sutherland on ROI and Opportunity Cost”The Mere Exposure Effect: Familiarity and Likeability
Charlotte Nickerson wrote an article for Simply Psychology titled Mere Exposure Effect in Psychology: Biases & Heuristics (October 10, 2023).
« The mere exposure effect is a cognitive bias where individuals show a preference for things they’re more familiar with. Repeated exposure to a stimulus increases liking and familiarity, even without conscious recognition. Essentially, the more we encounter something, the more we tend to prefer it, based on familiarity alone. »
Continue reading “The Mere Exposure Effect: Familiarity and Likeability”Brand promise
Barry Raber wrote an article for Forbes titled Do You Even Know Your Own Brand? 5 Questions to Get Your Brand Crystal Clear (4 December 2023).
Continue reading “Brand promise”Mark Ritson: three areas where the marketing industry is missing the point
Chris Sutcliffe wrote an article for MarketingWeek titled Mark Ritson: Segmentation is not the prerequisite for success (5 October 2023).
Continue reading “Mark Ritson: three areas where the marketing industry is missing the point”sonic logos
Mark Dent wrote an article for The Hustle titled Why so many brands use sound to make you buy stuff (14 July 2023).
Continue reading “sonic logos”Alex Murrell: Distinctiveness has died.
Alex Murrell wrote a blog post titled The Age of Average (March 20, 2023).
« This article argues that from film to fashion and architecture to advertising, creative fields have become dominated and defined by convention and cliché. Distinctiveness has died. In every field we look at, we find that everything looks the same. Welcome to the age of average. »
Continue reading “Alex Murrell: Distinctiveness has died.”Branding/Positioning for Small Business
Samuel Brealey posted an article on substack titled What’s a brand with no money?
Continue reading “Branding/Positioning for Small Business”
Articles of Interest 