marketing’s drift towards the business of value destruction

Martin Weigel wrote a blog post titled The tragic horizon: Resisting marketing’s drift towards the business of value destruction. Continue reading “marketing’s drift towards the business of value destruction”

If Brands Are Built over Years, Why Are They Managed over Quarters?

Leonard M. Lodish and Carl F. Mela wrote an article for the July–August 2007 Issue of Harvard Business Review titled If Brands Are Built over Years, Why Are They Managed over Quarters? The article includes some insights from Vlasic, Nike, Victoria’s Secret, and Clorox. Continue reading “If Brands Are Built over Years, Why Are They Managed over Quarters?”

Distinctiveness doesn’t need to come at the cost of differentiation

Mark Ritson wrote a Marketing Week article titled Distinctiveness doesn’t need to come at the cost of differentiation.

« The story of differentiation and its more superficial, extrovert cousin called distinctiveness is one of the most interesting and important in branding right now.  » Continue reading “Distinctiveness doesn’t need to come at the cost of differentiation”

The unbearable lightness of buying, as told by an old jar of pesto

Wiemer Snijders, editor of the book Eat Your Greens: Fact Based Thinking To Improve Your Brand’s Health, wrote an article for Mumbrella titled The unbearable lightness of buying, as told by an old jar of pesto. The articles begins with Mr. Snijders finding a 6-year old jar of pesto in his refrigerator. Continue reading “The unbearable lightness of buying, as told by an old jar of pesto”