Contagious interviewed Professor Jenni Romaniuk, the associate director at the Ehrenberg-Bass Institute for Marketing Science, about Distinctive Brand Assets (January 14, 2022).
Continue reading “Distinctive Brand Assets“From Frameworks To Flywheels
Zoe Scaman post an article titled From Frameworks To Flywheels: Weaving brand and business back together, to drive new momentum, magic and monetisation (November 22, 2020).
Continue reading “From Frameworks To Flywheels”Koen Pauwels reviews How Brands Grow 2
Professor Koen Pauwels wrote a LinkedIn post commenting on 10 key points from the book How Brands Grow Part 2. (A review of the first How Brands Grow volume can be found here.)
Continue reading “Koen Pauwels reviews How Brands Grow 2”there’s a difference between an ad agency and a film school
Michaela Jefferson wrote an article for MarketingWeek titled Cannes-winning film ads ‘lack potential to drive long-term brand growth’ (July 7, 2022).
Continue reading “there’s a difference between an ad agency and a film school”the disconnect between ads that win awards for ad agencies and ads that sell product for clients
Paul Feldwick wrote an article for MediaCat Magazine titled Come back, Whipple, all is forgiven (July 6, 2022).
Continue reading “the disconnect between ads that win awards for ad agencies and ads that sell product for clients”Anti-personalization
Samuel Brealey and Michael Taylor wrote an article for WARC titled Anti-Personalization: The best ad for one is the best ad for all (June 2022).
Continue reading “Anti-personalization”Don’t Tinker With Your Brand Name
Rob Meyerson wrote an article for Entrepreneur magazine titled Don’t Change Your Brand Name — Unless You Really Have To (June 2, 2022).
Continue reading “Don’t Tinker With Your Brand Name”brands live inside peoples’ minds
Richard Huntington, Chief Strategy Officer of Saatchi & Saatchi, wrote a blog post titled What is a Brand? (May 7, 2022).
Continue reading “brands live inside peoples’ minds”Brands need to build more than just salience to grow
Nigel Hollis, Chief Global Analyst, Kantar, wrote an article titled Brands need to build more than just salience to grow (3 August 2020).
Continue reading “Brands need to build more than just salience to grow”Audible Brand Assets
Jake Sanders wrote a blog post titled How to Create an Audio Identity with Sonic Branding.
Continue reading “Audible Brand Assets”
Articles of Interest 