Mark Ritson wrote an article for MarketingWeek titled Tesla is about to experience the seven perils of discounting (January 19, 2023).
Continue reading “Mark Ritson: Why Brands Advertise and the Seven Perils of Discounting”Some thoughts on brand equity
I strongly believe that brand equity is underappreciated in many C-suites. I have commented numerous times on Twitter when companies announce plans to make gratuitous changes which erode or destroy brand equity. Continue reading “Some thoughts on brand equity”
Thinklong – Combating short-termism
Gareth Price wrote an article titled Thinklong.
« I believe the future of brands requires collective action to combat short-termism… Thinklong’s primary ambition is to create an environment in which brands can flourish by tackling the source of the short-term pressures they face… As proponents of behavioural economics would highlight, we can’t hope to tackle the issue by changing attitudes, these will follow behavioural change. » Continue reading “Thinklong – Combating short-termism”
Articles of Interest 