Design a site like this with WordPress.com
Get started
Skip to content

Articles of Interest

  • Home
  • About

Tag: brief

October 15, 2021October 15, 2021 andreweverett360

Mark Ritson on marketing strategy and briefing

Mark Ritson wrote an article for MarketingWeek titled The horror of marketers’ strategic bankruptcy is about to be laid bare (October 12, 2021).

Continue reading “Mark Ritson on marketing strategy and briefing” →

Recent Posts

  • Why leaders should adopt an emergent rather than a reductionist approach to digital transformation
  • College enrollment declines as apprenticeships increase
  • ChatGPT and the Socratic method
  • Mitch Goldstein on Design Education
  • Chris Mowles on Uncertainty
  • Michael Simmons on Long-Term Time Horizon
  • Employees are more likely to quit when their work relationships are merely transactional
  • Financialization in Health Care
  • Doug Garnett on Complexity, Bias, and Reasoning
  • Samuel Scott on last-click attribution and econometrics
  • What happens when we lose deep reading?
  • Slow down
  • What are you stuck on?
  • The bureaucracy of ChatGPT
  • Second-Order Thinking
  • Andrew Willshire on forecasts and models
  • Shook and Schein: Organizational Culture
  • Becoming You
  • green methanol
  • Dorie Clark: How to Promote Yourself Without Looking Like a Jerk
  • Mark Ritson: Why Brands Advertise and the Seven Perils of Discounting
  • Kanter’s Law: Everything looks like a failure in the middle.
  • The Elements of Value: delivering what consumers want
  • Productivity at the Systems Level
  • What the Past Says About the Future of Ad Tech
  • FTC Proposes Banning Noncompete Clauses
  • McKinsey: marketing trends in 1966
  • Inflation and Consumer Behavior
  • The way in which problems are communicated to us impacts our ability to solve them (visual vs verbal)
  • Henry Mintzberg: Destructive productivity
  • Henry Mintzberg: Managers not MBAs
  • The Best Way To Decide Who Gets Promoted
  • B2B Content Marketing: Do you have a marketing funnel or a marketing straw?
  • On artificial superficiality
  • consumers gravitate to merchandise labeled as “updated”
  • Creativity may be key to healthy aging
  • Employers Rethink Need for College Degrees
  • The population of college-age Americans is about to crash
  • Branding/Positioning for Small Business
  • Return on Ad Spend (ROAS) may inversely correlate with growth
  • Distinctive Brand Assets
  • 4 Tactics that Backfire When Dealing with a Difficult Colleague
  • From Frameworks To Flywheels
  • Castrate the Beep and other radio terminology
  • The introvert’s guide to enjoying a party
  • What ever happened to Google Books?
  • Changing Corporate Culture by Focusing on Individuals
  • Paltering – to deceive with truthful statements
  • Daniel Christian Wahl on Chaos and Complexity
  • Visual Effects
Create a website or blog at WordPress.com
  • Follow Following
    • Articles of Interest
      • Join 62 other followers
    • Already have a WordPress.com account? Log in now.
    • Articles of Interest
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar