JP Castlin and Doug Garnett wrote an article titled Why Marketing Systems Work Until They Don’t for WARC (11 September 2026).
Continue reading “marketing is a complex adaptive system: react, explore, adapt”The Unplanned Organization: Learning from Nature’s Emergent Creativity
Margaret Wheatley wrote an article titled The Unplanned Organization: Learning from Nature’s Emergent Creativity (1996).
« In my work with large organizations, one of the questions we often ask is, “How would we work differently if we really understood that we are truly self-organizing?” »
Cybernetics
Britannica defines cybernetics as « control theory as it is applied to complex systems. »
« The term cybernetics comes from the ancient Greek word kybernetikos (“good at steering”), referring to the art of the helmsman. »
Continue reading “Cybernetics”The Fundamental Complexity of Business
Doug Garnett wrote a guest article on the Strategy in Praxis Substack titled The Fundamental Complexity of Business.
Continue reading “The Fundamental Complexity of Business”Dynamic Uncertainty
Doug Garnett and JP Castlin wrote a blog post titled Complexity: The Dynamic Uncertainty of Emergence (1 August 2025).
Continue reading “Dynamic Uncertainty”The End of Deep Reading and What It Costs Us
Carl Hendrick wrote an article titled Ultra-Processed Minds: The End of Deep Reading and What It Costs Us (17 April 2025).
Continue reading “The End of Deep Reading and What It Costs Us”Complexity Debt
John Pavlus wrote an article for Kellogg Insight titled The Hidden Cost of Successful Experiments about the research of Yudi Huang, Sebastien Martin, and Zhiwei (Tony) Qin.
Continue reading “Complexity Debt”Businesses need to be comfortable with ambiguity as ambiguous definitions are often those which most accurately capture broader patterns
Doug Garnett wrote a bog post titled Complexity vs Precise Language in Business (31 March 2025).
Continue reading “Businesses need to be comfortable with ambiguity as ambiguous definitions are often those which most accurately capture broader patterns”Michael Mauboussin: Embracing Complexity
Tim Sullivan interviewed Michael Mauboussin for a Harvard Business Review article titled Embracing Complexity (September 2011).
Continue reading “Michael Mauboussin: Embracing Complexity”
Articles of Interest 