Thinklong – Combating short-termism

Gareth Price wrote an article titled Thinklong.

« I believe the future of brands requires collective action to combat short-termism…  Thinklong’s primary ambition is to create an environment in which brands can flourish by tackling the source of the short-term pressures they face… As proponents of behavioural economics would highlight, we can’t hope to tackle the issue by changing attitudes, these will follow behavioural change.  » Continue reading “Thinklong – Combating short-termism”