Sebastian Groebner tweeted a graphic explaining the negative correlation “between the amount of fancy words/titles/BS jargon an agency uses and the quality of the work.” Continue reading “Creative Quality to BS graph”
Tom Fishburne gave a TedTalk titled The power of laughing at ourselves at work. Continue reading “The power of laughing at ourselves at work”
Les Binet posted a YouTube video titled Winning Hearts, Winning Business.
Summary: Sales activation works, but the effect is short-lived. To grow, you need both activation and long-term brand building. Key to building brand is memorability. Key to memorability is emotion.
Jillian Hogan, Diane Jaquith & Lauren Gould wrote an article for Art Education titled Shifting Perceptions of Quality in Art Education. Continue reading “Using critical and creative thinking in art education”
Harold Jarche wrote a blog post titled Connecting the Curious. Continue reading “Curiosity can foster creativity”
Rory Sutherland wrote about ‘doorman fallacy’ on page 126 of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. Continue reading “The Doorman Fallacy”
Rory Sutherland wrote an article for The Spectator titled Business is the only area of human activity where you get paid to change your mind. Continue reading “Business is the only area of human activity where you get paid to change your mind”