Sebastian Groebner tweeted a graphic explaining the negative correlation “between the amount of fancy words/titles/BS jargon an agency uses and the quality of the work.” Continue reading “Creative Quality to BS graph”
The power of laughing at ourselves at work
Tom Fishburne gave a TedTalk titled The power of laughing at ourselves at work. Continue reading “The power of laughing at ourselves at work”
Emotional advertising tends to produce much bigger effects in the long term
Les Binet posted a YouTube video titled Winning Hearts, Winning Business.
Summary: Sales activation works, but the effect is short-lived. To grow, you need both activation and long-term brand building. Key to building brand is memorability. Key to memorability is emotion.
Continue reading “Emotional advertising tends to produce much bigger effects in the long term”
Using critical and creative thinking in art education
Jillian Hogan, Diane Jaquith & Lauren Gould wrote an article for Art Education titled Shifting Perceptions of Quality in Art Education. Continue reading “Using critical and creative thinking in art education”
The brief is WHAT not HOW
Dave Trott posted a blog post titled The brief is WHAT not HOW. Continue reading “The brief is WHAT not HOW”
Curiosity can foster creativity
Harold Jarche wrote a blog post titled Connecting the Curious. Continue reading “Curiosity can foster creativity”
The Doorman Fallacy
Rory Sutherland wrote about ‘doorman fallacy’ on page 126 of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. Continue reading “The Doorman Fallacy”
Ideas live in the gaps between things
This is a 12-minute YouTube video of a panel with Bruce Daisley, author of The Joy of Work and Eat Sleep Work Repeat.
Why Your Brain Needs Idle Time
Markham Heid wrote an article titled Why Your Brain Needs Idle Time. Continue reading “Why Your Brain Needs Idle Time”
Business is the only area of human activity where you get paid to change your mind
Rory Sutherland wrote an article for The Spectator titled Business is the only area of human activity where you get paid to change your mind. Continue reading “Business is the only area of human activity where you get paid to change your mind”
