Eaon Pritchard wrote an article for AdNews titled All the Gear and No Idea. (11 July 2022).
Continue reading “Eaon Pritchard on Originality and the Bullshit Industrial Complex”3 rules for more effective B2B marketing
Peter Weinberg and Jon Lombardo wrote an article for MarketingWeek titled Three rules for more effective B2B marketing (8 Feb 2021).
Continue reading “3 rules for more effective B2B marketing”Marketing is an opportunity maximization game, not an efficiency optimization game
Charlotte Rogers wrote an article for MarketingWeek titled Rory Sutherland: Marketers should see capitalism as a ‘discovery mechanism’
Continue reading “Marketing is an opportunity maximization game, not an efficiency optimization game”Russell Ackoff Beyond Continual Improvement
If Russ Ackoff had given a TED Talk… 12-minute video from 1994. Rough transcript follows.
Continue reading “Russell Ackoff Beyond Continual Improvement”
How not fitting in can lead to creative thinking
Olga Khazan wrote an article for The Atlantic titled The Perks of Being a Weirdo: How not fitting in can lead to creative thinking. Continue reading “How not fitting in can lead to creative thinking”
Creative Quality to BS graph
Sebastian Groebner tweeted a graphic explaining the negative correlation “between the amount of fancy words/titles/BS jargon an agency uses and the quality of the work.” Continue reading “Creative Quality to BS graph”
The power of laughing at ourselves at work
Tom Fishburne gave a TedTalk titled The power of laughing at ourselves at work. Continue reading “The power of laughing at ourselves at work”
Emotional advertising tends to produce much bigger effects in the long term
Les Binet posted a YouTube video titled Winning Hearts, Winning Business.
Summary: Sales activation works, but the effect is short-lived. To grow, you need both activation and long-term brand building. Key to building brand is memorability. Key to memorability is emotion.
Continue reading “Emotional advertising tends to produce much bigger effects in the long term”
Using critical and creative thinking in art education
Jillian Hogan, Diane Jaquith & Lauren Gould wrote an article for Art Education titled Shifting Perceptions of Quality in Art Education. Continue reading “Using critical and creative thinking in art education”
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