Charlotte Rogers wrote an article for MarketingWeek titled Rory Sutherland: Marketers should see capitalism as a ‘discovery mechanism’Continue reading “Marketing is an opportunity maximization game, not an efficiency optimization game”
If Russ Ackoff had given a TED Talk… 12-minute video from 1994. Rough transcript follows.
Olga Khazan wrote an article for The Atlantic titled The Perks of Being a Weirdo: How not fitting in can lead to creative thinking. Continue reading “How not fitting in can lead to creative thinking”
Tom Fishburne gave a TedTalk titled The power of laughing at ourselves at work. Continue reading “The power of laughing at ourselves at work”
Les Binet posted a YouTube video titled Winning Hearts, Winning Business.
Summary: Sales activation works, but the effect is short-lived. To grow, you need both activation and long-term brand building. Key to building brand is memorability. Key to memorability is emotion.
Jillian Hogan, Diane Jaquith & Lauren Gould wrote an article for Art Education titled Shifting Perceptions of Quality in Art Education. Continue reading “Using critical and creative thinking in art education”
Harold Jarche wrote a blog post titled Connecting the Curious. Continue reading “Curiosity can foster creativity”