Jake Sanders wrote a blog post titled How to Create an Audio Identity with Sonic Branding.Continue reading “Audible Brand Assets”
What Attributes Can Brands Really Own?
Ethan Decker started a Twitter thread: « Brands trying to ‘own’ category attributes are pushing water uphill, esp in mature categories, esp without unique & protected IP. » Continue reading “What Attributes Can Brands Really Own?”
Here is a YouTube video in which Mark Ritson explains a remarkable turnaround story of the Snicker brand, by focusing on distinctive assets. Continue reading “Snickers turnaround”