Amy Gallo wrote an article for Harvard Business Review Press titled 4 Tactics that Backfire When Dealing with a Difficult Colleague (September 21, 2022).
Continue reading “4 Tactics that Backfire When Dealing with a Difficult Colleague“Emotional advertising tends to produce much bigger effects in the long term
Les Binet posted a YouTube video titled Winning Hearts, Winning Business.
Summary: Sales activation works, but the effect is short-lived. To grow, you need both activation and long-term brand building. Key to building brand is memorability. Key to memorability is emotion.
Continue reading “Emotional advertising tends to produce much bigger effects in the long term”
Emotions and the Feelings Schema
Stefan Waterland tweeted a chart titled the Feelings Schema from Oatley and Jenkins. Continue reading “Emotions and the Feelings Schema”
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