andreweverett360

Price and Complexity

Doug Garnett wrote a blog post titled Price and Complexity (Part 1): Communication Affects the Pricing Wilderness.

« Pricing is at the center of a very complex system… In a complex system the parts are inter-related and a decision made in one area immediately affects the decisions for one or two (or all) of the other areas as well… Price is tightly connected, in fact, to each of the other 3Ps as well as the rest of a company, to competitive moves, to distribution channel and to a wide range of customer behavior and psychology. » Continue reading “Price and Complexity” →

andreweverett360

Mass one-to-one communication is a highly dubious trope

In a blog post titled The Wrong Math, Bob Hoffman writes, “One of the most frequently repeated and, in my opinion, highly dubious tropes in our industry these days is the idea that the paragon of media strategy is ‘mass one-to-one’ communication. In non-jargonista terms, this means reaching large numbers with individualized messages.” Continue reading “Mass one-to-one communication is a highly dubious trope” →

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P&G’s Marc Pritchard said the company’s database now has more than 1.5 billion consumer IDs

Megan Graham wrote an article on MSN titled P&G brand chief says online ‘walled gardens’ are here to stay, so it’s using its own data to track consumers.

« The company needs its own way to go after consumers because Amazon, Facebook and Google are “walled gardens” that don’t give a full picture of how their ads are performing. » Continue reading “P&G’s Marc Pritchard said the company’s database now has more than 1.5 billion consumer IDs” →