Byron Sharp wrote a blog post titled What’s wrong with loyalty ladders? Continue reading “What’s wrong with loyalty ladders?”
Improve your email deliverability
Jennifer Cannon wrote and article for Marketing Land titled Testing your email marketing to improve your deliverability. Continue reading “Improve your email deliverability”
Jenny Craig CEO: 3 lessons I learned about marketing
Monty Sharma wrote an article titled Jenny Craig CEO: 3 lessons I learned about marketing after taking on the CMO role. « After Jenny Craig CEO Monty Sharma added interim CMO to his title, he shed a few misconceptions he had about marketing. » Continue reading “Jenny Craig CEO: 3 lessons I learned about marketing”
The unbearable lightness of buying, as told by an old jar of pesto
Wiemer Snijders, editor of the book Eat Your Greens: Fact Based Thinking To Improve Your Brand’s Health, wrote an article for Mumbrella titled The unbearable lightness of buying, as told by an old jar of pesto. The articles begins with Mr. Snijders finding a 6-year old jar of pesto in his refrigerator. Continue reading “The unbearable lightness of buying, as told by an old jar of pesto”
marketers and creatives are a separate species
Mark Ritson wrote a Marketing Week article titled The idea that marketers need to be creative is a load of baloney, we’re useless at it. Continue reading “marketers and creatives are a separate species”
Net Promoter Score (NPS) discussion
A Twitter discussion on Net Promoter Score (NPS) with Bruce Clark, Paul Bailey, Andy Hooper, Everard Hunder, and others. My takeaway: The formula is flawed (as Jared Spool ably pointed out), so the calculated “score” is meaningless, but thoughtful trend analysis of underlying data as well as verbatim comments can provide insights. Some highlights: Continue reading “Net Promoter Score (NPS) discussion”
Hoover – the worst sales promotion in history
Zachary Crockett wrote an article called The worst sales promotion in history.
“27 years ago, Hoover offered two free international flights with any £100 purchase. Today, it’s remembered as the worst sales promotion in history.” Continue reading “Hoover – the worst sales promotion in history”
We need a new ‘third way’ to set marketing budgets
Mark Ritson wrote an article for Marketing Week titled We need a new ‘third way’ to set marketing budgets. Continue reading “We need a new ‘third way’ to set marketing budgets”
Digital marketing is shooting itself down
Dave Trott wrote a blog post titled Too Far, Too Fast.
“The plane’s speed made it overtake the first burst that he’d fired, he flew straight into three of his own 20mm cannon shells. They had the basic technology which hadn’t changed in hundreds of years, guns. They installed it into the latest technology which they hadn’t learned about yet, jets. They were so enamoured with the new technology they ignored existing basic technology.”
“Which is exactly what happened in our business.” Continue reading “Digital marketing is shooting itself down”
Is NPS the growth marketer’s secret weapon or snake oil?
Samuel Scott wrote an article for The Drum titled Is NPS truly ‘the growth marketer’s secret weapon’ or more ‘snake oil and fake science’? NPS stands for Net Promoter Score. Continue reading “Is NPS the growth marketer’s secret weapon or snake oil?”
Articles of Interest 