Zachary Crockett wrote an article called The worst sales promotion in history.
“27 years ago, Hoover offered two free international flights with any £100 purchase. Today, it’s remembered as the worst sales promotion in history.”
“Mentioning the name ‘Hoover’ [at a marketing conference] is rather like shouting ‘Hindenburg’ at a 1938 convention of airship designers,” a Guardian reporter wrote in the aftermath of the corporate blunder.
Articles of Interest 