Dave Trott wrote a blog post titled Too Far, Too Fast.

“The plane’s speed made it overtake the first burst that he’d fired, he flew straight into three of his own 20mm cannon shells. They had the basic technology which hadn’t changed in hundreds of years, guns. They installed it into the latest technology which they hadn’t learned about yet, jets. They were so enamoured with the new technology they ignored existing basic technology.”

“Which is exactly what happened in our business.”

“The basic technology in our business is communication with people. But suddenly we had this new technology: digital. We were so in love with it we forgot everything else, we were blind to communication (dinosaur thinking) and people (old-fashioned). So we ran into what we ignored, communication with people, and shot ourselves down.”

“We’re shooting ourselves down by ignoring the basics.”

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