Josh Stephenson wrote an article for MarketingWeek titled Ritson: Differentiation is not about uniqueness (31 July 2023).
Continue reading “Mark Ritson: Differentiation is not about uniqueness”Mark Ritson: three areas where the marketing industry is missing the point
Chris Sutcliffe wrote an article for MarketingWeek titled Mark Ritson: Segmentation is not the prerequisite for success (5 October 2023).
Continue reading “Mark Ritson: three areas where the marketing industry is missing the point”FTC Guidance For Influencer Marketing
Wendy Davis wrote an article for MediaPost titled FTC Updates Guidance For Influencer Marketing (29 June 2023).
Continue reading “FTC Guidance For Influencer Marketing”Alex Murrell: Distinctiveness has died.
Alex Murrell wrote a blog post titled The Age of Average (March 20, 2023).
« This article argues that from film to fashion and architecture to advertising, creative fields have become dominated and defined by convention and cliché. Distinctiveness has died. In every field we look at, we find that everything looks the same. Welcome to the age of average. »
Continue reading “Alex Murrell: Distinctiveness has died.”Samuel Scott on last-click attribution and econometrics
Samuel Scott wrote an article for The Drum titled Digital attribution is dead! Les Binet tells us why marketers need econometrics in 2023 (23 February 2023).
Continue reading “Samuel Scott on last-click attribution and econometrics”Andrew Willshire on forecasts and models
JP Castlin posted an interview with marketing and media analyst Andrew Willshire titled Models & Mistakes (10 February 2023). Topics include forecasts, models, and econometrics.
Continue reading “Andrew Willshire on forecasts and models”Mark Ritson: Why Brands Advertise and the Seven Perils of Discounting
Mark Ritson wrote an article for MarketingWeek titled Tesla is about to experience the seven perils of discounting (January 19, 2023).
Continue reading “Mark Ritson: Why Brands Advertise and the Seven Perils of Discounting”The Elements of Value: delivering what consumers want
Eric Almquist, John Senior, and Nicolas Bloch (colleagues at Bain & Company) wrote an article for Harvard Business Review titled The Elements of Value: Measuring—and delivering—what consumers really want (September 2016).
Continue reading “The Elements of Value: delivering what consumers want”McKinsey: marketing trends in 1966
McKinsey Quarterly published an article titled The changing face of marketing written in 1966 by John D. Louth, a principal in McKinsey’s San Francisco office. Louth discusses six trends he believes “will be felt by almost every business.”
Continue reading “McKinsey: marketing trends in 1966”
Articles of Interest 