McKinsey Quarterly published an article titled The changing face of marketing written in 1966 by John D. Louth, a principal in McKinsey’s San Francisco office. Louth discusses six trends he believes “will be felt by almost every business.”
Continue reading “McKinsey: marketing trends in 1966”B2B Content Marketing: Do you have a marketing funnel or a marketing straw?
Jason Patterson wrote an article on B2B content marketing titled Lead-Gen: The Holy Grail of Content Marketing.
Continue reading “B2B Content Marketing: Do you have a marketing funnel or a marketing straw?”consumers gravitate to merchandise labeled as “updated”
Michael Blanding wrote an article for Harvard Business School Working Knowledge titled Latest Isn’t Always Greatest: Why Product Updates Capture Consumers (06 Dec 2022).
Continue reading “consumers gravitate to merchandise labeled as “updated””Branding/Positioning for Small Business
Samuel Brealey posted an article on substack titled What’s a brand with no money?
Continue reading “Branding/Positioning for Small Business”Return on Ad Spend (ROAS) may inversely correlate with growth
Tom Roach wrote an article for MarketingWeek titled Beware ROAS, ROI’s Dangerous Digital Twin (October 12, 2022).
Continue reading “Return on Ad Spend (ROAS) may inversely correlate with growth“Distinctive Brand Assets
Contagious interviewed Professor Jenni Romaniuk, the associate director at the Ehrenberg-Bass Institute for Marketing Science, about Distinctive Brand Assets (January 14, 2022).
Continue reading “Distinctive Brand Assets“Koen Pauwels reviews How Brands Grow 2
Professor Koen Pauwels wrote a LinkedIn post commenting on 10 key points from the book How Brands Grow Part 2. (A review of the first How Brands Grow volume can be found here.)
Continue reading “Koen Pauwels reviews How Brands Grow 2”Eaon Pritchard on Originality and the Bullshit Industrial Complex
Eaon Pritchard wrote an article for AdNews titled All the Gear and No Idea. (11 July 2022).
Continue reading “Eaon Pritchard on Originality and the Bullshit Industrial Complex”Helping Customers Avoid Bad Choices
Northeastern University marketing professor Bruce Clark wrote an article on marketing ethics titled Helping Customers Avoid “Bad” Choices.
Continue reading “Helping Customers Avoid Bad Choices”Anti-personalization
Samuel Brealey and Michael Taylor wrote an article for WARC titled Anti-Personalization: The best ad for one is the best ad for all (June 2022).
Continue reading “Anti-personalization”
