Samuel Scott wrote an article for The Drum titled An exclusive look at Binet and Field’s new B2B marketing research (23 May 2019). Continue reading “Samuel Scott on Binet and Field’s B2B marketing research”
Mark Ritson on Leadership
Mark Ritson wrote an article for MarketingWeek titled Marketing in the time of Covid-19 (17 March 2020).
« I have been struck these last few days by just how few leaders there really are when it is time to lead. » Continue reading “Mark Ritson on Leadership”
Rethinking influencers as beta testers
Carl Panteny wrote a blog post titled We don’t need influencers. We need customers who influence. Continue reading “Rethinking influencers as beta testers”
Branding is still alien to many B2B firms
Colin Lewis wrote an article in Marketing Week titled Branding is still alien to many B2B firms. Continue reading “Branding is still alien to many B2B firms”
What’s a Marketing Plan?
Bruce Clark, Associate Professor of Marketing at the D’Amore-McKim School of Business at Northeastern University, wrote a lengthy blog post titled What’s a “Marketing Plan”? And what is it good for? Continue reading “What’s a Marketing Plan?”
Marketing Cannibalization
Kevin Hillstrom wrote a Twitter thread on marketing cannibalization.
« Cannibalization. In marketing/analytics, few people understand the concept. » Continue reading “Marketing Cannibalization”
It’s time to embrace marketing as a cost not an investment
Andrew Willshire wrote an article for MarketingWeek titled It’s time to embrace marketing as a cost not an investment. Continue reading “It’s time to embrace marketing as a cost not an investment”
