Shahin Khan moderated a Zoom discussion on April 6, 2021 covering the topics of “Sales Cycle. Marketing Funnel. and Customer Journey.” Panelists included James Hankins, Samuel Brealey, and Doug Garnett. Continue reading “Marketing Funnel and Customer Journey”
Joe Tripodi reflects on 40 years in marketing
In a Marketing Week article, Joe Tripodi, the former CMO of Coca-Cola, Bank of America, and Subway, reflects on 40 years of experience in marketing. Some highlights: Continue reading “Joe Tripodi reflects on 40 years in marketing”
The fallacy of our time
Giles Hedger wrote an article called The Fallacy of our Time about how technology has become the tail wagging the marketing dog. Here are some highlights: Continue reading “The fallacy of our time”
The myth of the niche market
Justin Jackson wrote a blog post titled The Myth of the Niche Market challenging the idea that “because the web is so big, even small niches have thousands of members; therefore, you can target almost any niche and make money on the internet.” Continue reading “The myth of the niche market”
Giles Edwards interviews analytics expert Andrew Willshire
Giles Edwards interviewed Andrew Willshire. 1 hour. Listen here. The discussion included data analysis and continuous learning, recency theory, systems thinking, ROI and diminishing returns, and more. Continue reading “Giles Edwards interviews analytics expert Andrew Willshire”
Mark Ritson on Marketing Planning
Mark Ritson wrote an article for MarketingWeek titled Planning for marketing planning: 14 steps to an effective presentation. Continue reading “Mark Ritson on Marketing Planning”
Mark Ritson on the folly of demographic segmentation
Mark Ritson retweeted a Kantar post, showing survey results by generation, with roughly equal results across all ages. “This just proves (again) that demographic segmentation is balls. if we sliced the data by star sign it would almost be as useful.”
Some tweets from the thread: Continue reading “Mark Ritson on the folly of demographic segmentation”
Mental availability is not brand awareness
Prof. Byron Sharp wrote a blog post titled Mental availability is not awareness, brand salience is not awareness. Continue reading “Mental availability is not brand awareness”
Humans don’t click on ads much
Augustine Fou wrote an article for Forbes titled Current Digital Marketing Is Sports-Watching, Rather Than Marketing. Continue reading “Humans don’t click on ads much”
In search of marketing excellence
Colin Lewis wrote an article for Marketing Week titled The first step to being an expert is choosing to be. Continue reading “In search of marketing excellence”
