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August 2, 2022August 3, 2022 andreweverett360

Koen Pauwels reviews How Brands Grow 2

Professor Koen Pauwels wrote a LinkedIn post commenting on 10 key points from the book How Brands Grow Part 2. (A review of the first How Brands Grow volume can be found here.)

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July 14, 2022 andreweverett360

Eaon Pritchard on Originality and the Bullshit Industrial Complex

Eaon Pritchard  wrote an article for AdNews titled All the Gear and No Idea. (11 July 2022).

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July 8, 2022 andreweverett360

Helping Customers Avoid Bad Choices

Northeastern University marketing professor Bruce Clark wrote an article on marketing ethics titled Helping Customers Avoid “Bad” Choices.

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June 29, 2022June 28, 2022 andreweverett360

Anti-personalization

Samuel Brealey and Michael Taylor wrote an article for WARC titled Anti-Personalization: The best ad for one is the best ad for all (June 2022).

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June 20, 2022June 17, 2022 andreweverett360

Marketing in a Recession

Prof. Koen Pauwels wrote a blog post titled Myths on marketing in recession (April 10, 2020).

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June 14, 2022 andreweverett360

Conjoint Analysis Can Undercut Price for Innovations

Doug Garnett wrote a blog post titled Pricing and Complexity (Part 2): Conjoint Analysis Can Undercut Price for Innovations (Feb 9 2020).

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June 9, 2022 andreweverett360

The Next Feature Fallacy

Andrew Chen wrote a blog post titled The Next Feature Fallacy: The fallacy that the next new feature will suddenly make people use your product (2015).

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June 6, 2022June 5, 2022 andreweverett360

Don’t Tinker With Your Brand Name

Rob Meyerson wrote an article for Entrepreneur magazine titled Don’t Change Your Brand Name — Unless You Really Have To (June 2, 2022).

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May 21, 2022May 21, 2022 andreweverett360

TikTok and Signal Liquidity

Scott Galloway wrote a blog post titled TikTok Boom (May 20, 2022).

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May 17, 2022May 16, 2022 andreweverett360

brands live inside peoples’ minds

Richard Huntington, Chief Strategy Officer of Saatchi & Saatchi, wrote a blog post titled What is a Brand? (May 7, 2022).

Continue reading “brands live inside peoples’ minds” →

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Recent Posts

  • Daniel Christian Wahl on Chaos and Complexity
  • Visual Effects
  • Ben Thompson on the CHIPS Act
  • The Waste in Advertising is the Part That Works
  • Koen Pauwels reviews How Brands Grow 2
  • Adam Grant on How to Argue Better
  • Keeping market research real
  • Fake Reviews
  • What is publication bias?
  • Most technology purchases come with a high degree of disappointment
  • Eaon Pritchard on Originality and the Bullshit Industrial Complex
  • Roger Martin: Don’t Let VUCA Paralyze Your Strategy
  • there’s a difference between an ad agency and a film school
  • the disconnect between ads that win awards for ad agencies and ads that sell product for clients
  • Helping Customers Avoid Bad Choices
  • Netflix: cash incineration strategy
  • Anti-personalization
  • Cultural imprinting
  • Marketing in a Recession
  • George P. Schultz on Trust
  • Is it Complicated or Complex?
  • Conjoint Analysis Can Undercut Price for Innovations
  • Dr. Courtney Conley on stress management
  • The Next Feature Fallacy
  • Rory Sutherland on intolerance for dissenting viewpoints
  • Roger Martin: The unhelpful distinction between choices that are strategic, executional, or tactical
  • Don’t Tinker With Your Brand Name
  • Zombie companies
  • The SEC now asks public businesses to disclose material human capital metrics
  • David Gelles on the legacy of Jack Welch
  • your ability to speak, your ability to write, and the quality of your ideas
  • TikTok and Signal Liquidity
  • brands live inside peoples’ minds
  • Getting Strategy Wrong
  • Conjoint Analysis
  • Shorter meetings could help fight digital burnout
  • Les Binet: Why split brand building and sales activation?
  • The Air-Ambulance Vultures
  • McDonald’s broken ice cream machines
  • Vaclav Smil on climate goals
  • Amazon profitability (or lack thereof)
  • Power and Counterweights
  • Brands need to build more than just salience to grow
  • Hankins Hexagon
  • The Myth Of The Great E-Commerce Acceleration
  • Profit vs Revenue
  • Audible Brand Assets
  • financial and economic data websites
  • of 133 publicly traded unicorns in the U.S., 89 had cumulative losses greater than their annual revenues
  • Be critical of models that you have been taught either in business schools or on the job
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