Augustine Fou wrote an article for Forbes titled Current Digital Marketing Is Sports-Watching, Rather Than Marketing. Continue reading “Humans don’t click on ads much”
In search of marketing excellence
Colin Lewis wrote an article for Marketing Week titled The first step to being an expert is choosing to be. Continue reading “In search of marketing excellence”
The virtue of consistency
Les Binet and Sarah Carter wrote an article titled Stick with what works. The article originally appeared in the July/August 2011 issue of Admap as part of a Mythbuster series. The series of 66 articles was repackaged as a book titled How Not To Plan: 66 Ways to Screw it Up. Continue reading “The virtue of consistency”
marketing cf. gratuitous tinkering
A Twitter thread by Everard Hunder on gratuitous tinkering. Continue reading “marketing cf. gratuitous tinkering”
Marketing-Finance Alignment
Marketing-Finance Alignment. December 10, 2020. Zoom discussion with Shahin Khan, Doug Garnett, Michael Douglas, Alastair Thomson. Alastair is the author of Cash Flow Surge. Continue reading “Marketing-Finance Alignment”
Search is physical availability, not mental availability
A Twitter thread started by Byron Sharp. Mental availability and physical availability are topics explained in his book How Brands Grow. Continue reading “Search is physical availability, not mental availability”
growth vs. profit
A Twitter thread about the need for marketing and finance to work together led to an interesting comment from business school professor Bruce Clark about profitability. Continue reading “growth vs. profit”
webinar notes – Share of Search: A New Way to Track Consumer Demand
Institute of Practitioners in Advertising (IPA) hosted a webinar titled A New Way to Track Consumer Demand on November 18, 2020. Continue reading “webinar notes – Share of Search: A New Way to Track Consumer Demand”
Can’t Buy Me Brand Love
Northeastern University marketing professor Bruce Clark wrote a blog post titled Brand Love is Oversold. Continue reading “Can’t Buy Me Brand Love”
