Jake Sanders wrote a blog post titled How to Create an Audio Identity with Sonic Branding.
Continue reading “Audible Brand Assets”three-word brief: Make us famous
Bob Hoffman wrote an article titled The Three-Word Brief.
Continue reading “three-word brief: Make us famous”We React Differently to Paper vs. Digital Requests
Research by Rima Touré-Tillery, associate professor of marketing at the Kellogg School (Northwestern University), and Lili Wang, of Zhejiang University wrote “The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior.”
Continue reading “We React Differently to Paper vs. Digital Requests”Kenichi Ohmae’s 3Cs
JP Castlin wrote a blog post titled 3s and Cs: Introducing Kenichi Ohmae.
Continue reading “Kenichi Ohmae’s 3Cs”Dave Kellogg’s Inverted Demand Generation Funnel
Dave Kellogg wrote a blog post titled Why Every Startup Needs an Inverted Demand Generation Funnel. Essentially, given your average sales price, close rate, and cost per lead, how much do you need to spend on lead generation? Kellogg’s focus is enterprise software startups, but the concept can be adapted to other contexts.
Continue reading “Dave Kellogg’s Inverted Demand Generation Funnel”Marketing for small business: Where are we now? Where do we want to go? How do we get there?
Samuel Brealey wrote a “mega thread” on Twitter about marketing for small business.
Continue reading “Marketing for small business: Where are we now? Where do we want to go? How do we get there?”Digital Marketing and the McNamara Fallacy
Samuel Brealey wrote an article called The Digital Revolution is Over (2018).
Continue reading “Digital Marketing and the McNamara Fallacy”Samuel Brealey’s fundamentals of marketing strategy
Samuel Brealey wrote a blog post titled Marketing for the little guy.
Continue reading “Samuel Brealey’s fundamentals of marketing strategy”Marketing Metrics that Matter
Carl Panteny wrote a blog post titled Metrics that matter (November 22, 2021).
« I thought I’d ask the Twitterverse a simple question: “We need an honest conversation about what metrics matter. Who wants to go first?” … Smart people responded… Rather than leave these to the confines of the archives, this blog is about sharing those responses here. »
Continue reading “Marketing Metrics that Matter”Reflecting on Marketing ROI
Colin Lewis wrote a LinkedIn post titled ROI should not be used as an advertising metric (November 18, 2021). The post consisted of quotes from Tim Ambler’s 2003 paper ROI is Dead.
The post generated some Twitter discussion upon which I’ve been reflecting.
Continue reading “Reflecting on Marketing ROI”
Articles of Interest 