Mark Ritson wrote an article for MarketingWeek titled The horror of marketers’ strategic bankruptcy is about to be laid bare (October 12, 2021).
Continue reading “Mark Ritson on marketing strategy and briefing”Strategy: Where to Play and How to Win
JP Castlin wrote a blog post titled Where to Play and How to Win: Introducing Roger Martin (October 8, 2021).
« Today, we turn to the amiable Roger Martin and his wildly popular Where to Play/How to Win framework. First introduced in the smash hit Playing to Win: How Strategy Really Works co-written with former P&G CEO A.G. Lafley »
Continue reading “Strategy: Where to Play and How to Win”Tom Roach’s 7 principles of effective marketing communication
Tom Roach wrote an article for MarketingWeek titled Seven principles of effective marketing communication (October 5, 2021).
Continue reading “Tom Roach’s 7 principles of effective marketing communication”What happens when brands stop advertising?
Adam Gelzinis, Rachel Kennedy, Virginia Beal, Nicole Hartnett and Byron Sharp of Ehrenberg-Bass Institute wrote an article titled What happens when brands stop advertising?
Continue reading “What happens when brands stop advertising?”You can’t content-market your way to leadership
Jason Patterson wrote a LinkedIn post titled Do You Have Content Marketing Backwards? (July 21, 2021).
Continue reading “You can’t content-market your way to leadership”Mark Ritson: distinctiveness and differentiation are equally potent
Mark Ritson wrote an article for MarketingWeek (August 2018) titled Byron Sharp in wrong—of course brand perceptions influence sales.
Continue reading “Mark Ritson: distinctiveness and differentiation are equally potent”Les Binet on brands: if you want to grow, you have to punch above your weight.
WARC’s Anna Hamill interviewed Les Binet in October 2020. The full interview is here: Les Binet on why long-term marketing matters in the age of short-termism. Highlights below.
Continue reading “Les Binet on brands: if you want to grow, you have to punch above your weight.”How to get executive buy-in for long-term marketing
Mark Ritson wrote an article for MarketingWeek titled The Seven things marketers need to know in order to answer The Question.
Continue reading “How to get executive buy-in for long-term marketing”Marketing is not advertising
Samuel Brealey started a Twitter thread stating Marketing is not advertising.
Continue reading “Marketing is not advertising”3 rules for more effective B2B marketing
Peter Weinberg and Jon Lombardo wrote an article for MarketingWeek titled Three rules for more effective B2B marketing (8 Feb 2021).
Continue reading “3 rules for more effective B2B marketing”
Articles of Interest 