Peter Weinberg and Jon Lombardo wrote an article for MarketingWeek titled Three rules for more effective B2B marketing (8 Feb 2021).
Continue reading “3 rules for more effective B2B marketing”Online Marketing is the New Rent: Demand Generation vs Demand Harvesting
Grace Kite wrote an article titled Is Online Marketing the New Rent? (Sept 16, 2020).
Continue reading “Online Marketing is the New Rent: Demand Generation vs Demand Harvesting”Category Entry Points
Claire Strickett wrote a blog post titled Hunting Byron Sharp in the Wild (December 2016).
Continue reading “Category Entry Points”Acquiring the First Thousand Customers
Michael Blanding wrote an article for Harvard Business School Working Knowledge titled How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers (13 July 2016). The article is about Harvard Business School’s Thales Teixeira’s research about how platform companies attract their first customers.
Continue reading “Acquiring the First Thousand Customers”Ritson’s 10 traits of a successful marketer
Matthew Valentine wrote an article for MarketingWeek titled Ritson on the 10 traits of a successful marketer.
Continue reading “Ritson’s 10 traits of a successful marketer”Matt Lerner says Personas are worthless for marketing
Matt Lerner posted a thread on Twitter about personas. “At PayPal, I once wasted $1M on a marketing segmentation to build personas. Here’s what we actually learned, plus what I now do instead.”
Continue reading “Matt Lerner says Personas are worthless for marketing”Marketing is an opportunity maximization game, not an efficiency optimization game
Charlotte Rogers wrote an article for MarketingWeek titled Rory Sutherland: Marketers should see capitalism as a ‘discovery mechanism’
Continue reading “Marketing is an opportunity maximization game, not an efficiency optimization game”Financial Analysis for Marketers
Northeastern University marketing professor Bruce Clark wrote an article titled Financial Analysis for Marketers. He includes a diagram titled How We Get to Profit which pulls together all of the components he defines.
Marketing Funnel and Customer Journey
Shahin Khan moderated a Zoom discussion on April 6, 2021 covering the topics of “Sales Cycle. Marketing Funnel. and Customer Journey.” Panelists included James Hankins, Samuel Brealey, and Doug Garnett. Continue reading “Marketing Funnel and Customer Journey”
Joe Tripodi reflects on 40 years in marketing
In a Marketing Week article, Joe Tripodi, the former CMO of Coca-Cola, Bank of America, and Subway, reflects on 40 years of experience in marketing. Some highlights: Continue reading “Joe Tripodi reflects on 40 years in marketing”
