Doug Garnett wrote a blog post titled W. Edwards Deming: The Legacy He Deserves Is Not The One He’s Usually Given (October 23, 2021).
Continue reading “the often-misquoted W. Edwards Deming”Goodhart’s Law Rules the Modern World
Peter Coy wrote an article for Bloomberg BusinessWeek titled Goodhart’s Law Rules the Modern World. Here Are Nine Examples.
Continue reading “Goodhart’s Law Rules the Modern World”ROI measures efficiency not effectiveness
Andrew Willshire tweeted:
“ROI is often used as the metric of choice as though you should seek to maximise it, whereas that would result in under-investment and misallocation of budget. Much better to optimise on incremental revenue, but that’s often overlooked.” Continue reading “ROI measures efficiency not effectiveness”
Chasing high ROIs can mean running your business into the ground
Jerry Daykin started a Twitter thread: «ROI is a terribly misunderstood thing in media/advertising. Chasing high ROIs can mean running your business into the ground/minimising growth, and in fact a high ROI is often a sign you are underinvesting in a channel. ROIs aren’t static, they shift as your budgets do. »
Continue reading “Chasing high ROIs can mean running your business into the ground”
Humans Don’t Hyperscale
Dr. Augustine Fou wrote a blog post titled Humans Don’t Hyperscale. Sorry, Silicon Valley. Continue reading “Humans Don’t Hyperscale”
P-Hacking
Christie Aschwanden wrote an article for Wired titled We’re All ‘P-Hacking’ Now. Continue reading “P-Hacking”
Marketing Cannibalization
Kevin Hillstrom wrote a Twitter thread on marketing cannibalization.
« Cannibalization. In marketing/analytics, few people understand the concept. » Continue reading “Marketing Cannibalization”
It’s time to embrace marketing as a cost not an investment
Andrew Willshire wrote an article for MarketingWeek titled It’s time to embrace marketing as a cost not an investment. Continue reading “It’s time to embrace marketing as a cost not an investment”
Even the simplest metrics require forensic analysis
Helen Edwards wrote a MarketingWeek article titled Even the simplest metrics require forensic analysis.
« You can have a bunch of metrics, each accurately assessing a single facet, but… as essayist Nassim Taleb observes, in complex systems it is the interactions that really count, with the result that “the ensemble behaves in ways not predicted by its components.” » Continue reading “Even the simplest metrics require forensic analysis”
Articles of Interest 