Samuel Scott wrote an article for The Drum titled Digital attribution is dead! Les Binet tells us why marketers need econometrics in 2023 (23 February 2023).
Continue reading “Samuel Scott on last-click attribution and econometrics”Return on Ad Spend (ROAS) may inversely correlate with growth
Tom Roach wrote an article for MarketingWeek titled Beware ROAS, ROI’s Dangerous Digital Twin (October 12, 2022).
Continue reading “Return on Ad Spend (ROAS) may inversely correlate with growth“The SEC now asks public businesses to disclose material human capital metrics
Ben Reuveni wrote an article for Human Resource Executive titled The SEC’s disclosure rules are changing HR forever.
Continue reading “The SEC now asks public businesses to disclose material human capital metrics”Hankins Hexagon
James Hankins wrote an article for MarketingWeek titled Forget funnels, here’s a new model for the path to purchase (2 February 2021).
Continue reading “Hankins Hexagon”Marketing Metrics that Matter
Carl Panteny wrote a blog post titled Metrics that matter (November 22, 2021).
« I thought I’d ask the Twitterverse a simple question: “We need an honest conversation about what metrics matter. Who wants to go first?” … Smart people responded… Rather than leave these to the confines of the archives, this blog is about sharing those responses here. »
Continue reading “Marketing Metrics that Matter”How Metrics Are Killing Journalism
Viktor Pickard wrote an article titled Management by Metrics Is Upending Newsrooms and Killing Journalism (October 2021). “Designed to discipline workers into producing clickable and profitable content, newsroom analytics are radically changing the nature of media work — and hastening journalism’s ugly decline.”
Continue reading “How Metrics Are Killing Journalism”the often-misquoted W. Edwards Deming
Doug Garnett wrote a blog post titled W. Edwards Deming: The Legacy He Deserves Is Not The One He’s Usually Given (October 23, 2021).
Continue reading “the often-misquoted W. Edwards Deming”Goodhart’s Law Rules the Modern World
Peter Coy wrote an article for Bloomberg BusinessWeek titled Goodhart’s Law Rules the Modern World. Here Are Nine Examples.
Continue reading “Goodhart’s Law Rules the Modern World”ROI measures efficiency not effectiveness
Andrew Willshire tweeted:
“ROI is often used as the metric of choice as though you should seek to maximise it, whereas that would result in under-investment and misallocation of budget. Much better to optimise on incremental revenue, but that’s often overlooked.” Continue reading “ROI measures efficiency not effectiveness”
Chasing high ROIs can mean running your business into the ground
Jerry Daykin started a Twitter thread: «ROI is a terribly misunderstood thing in media/advertising. Chasing high ROIs can mean running your business into the ground/minimising growth, and in fact a high ROI is often a sign you are underinvesting in a channel. ROIs aren’t static, they shift as your budgets do. »
Continue reading “Chasing high ROIs can mean running your business into the ground”
Articles of Interest 