Neetu Arnold wrote an article for the Manhattan Institute titled A for Average: Reversing University Grade Inflation (June 2026).
Continue reading “Inflation-Adjusted GPA”If you can’t measure it, you’d better manage it anyway
Henry Mintzberg wrote an article titled If You Can’t Measure It, You’d Better Manage It (28 May 2015).
Continue reading “If you can’t measure it, you’d better manage it anyway”Value Destruction at Nike
Massimo Giunco posted an article on LinkedIn titled Nike: An Epic Saga of Value Destruction (28 July 2024).
Continue reading “Value Destruction at Nike”Rory Sutherland on ROI and Opportunity Cost
Camille Moore asked Rory Sutherland, Vice Chairman of Ogilvy, “What do you see as the biggest problem that’s facing branding right now?”
Continue reading “Rory Sutherland on ROI and Opportunity Cost”Jeff Bezos: When the data and the anecdotes disagree, the anecdotes are usually right.
On his eponymous podcast, Lex Fridman interviewed Jeff Bezos.
Continue reading “Jeff Bezos: When the data and the anecdotes disagree, the anecdotes are usually right.”The more trusting the environment becomes, the more reliable and productive its participants become
Pamela Meyer wrote an article for MIT Sloan Management Review titled Four Ways to Build a Culture of Honesty and Avoid Productivity Paranoia (4 April 2023).
Continue reading “The more trusting the environment becomes, the more reliable and productive its participants become”Samuel Scott on last-click attribution and econometrics
Samuel Scott wrote an article for The Drum titled Digital attribution is dead! Les Binet tells us why marketers need econometrics in 2023 (23 February 2023).
Continue reading “Samuel Scott on last-click attribution and econometrics”Return on Ad Spend (ROAS) may inversely correlate with growth
Tom Roach wrote an article for MarketingWeek titled Beware ROAS, ROI’s Dangerous Digital Twin (October 12, 2022).
Continue reading “Return on Ad Spend (ROAS) may inversely correlate with growth“The SEC now asks public businesses to disclose material human capital metrics
Ben Reuveni wrote an article for Human Resource Executive titled The SEC’s disclosure rules are changing HR forever.
Continue reading “The SEC now asks public businesses to disclose material human capital metrics”Hankins Hexagon
James Hankins wrote an article for MarketingWeek titled Forget funnels, here’s a new model for the path to purchase (2 February 2021).
Continue reading “Hankins Hexagon”
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