Kevin Hillstrom wrote a Twitter thread on marketing cannibalization.
« Cannibalization. In marketing/analytics, few people understand the concept. » Continue reading “Marketing Cannibalization”
Andrew Willshire wrote an article for MarketingWeek titled It’s time to embrace marketing as a cost not an investment. Continue reading “It’s time to embrace marketing as a cost not an investment”
Helen Edwards wrote a MarketingWeek article titled Even the simplest metrics require forensic analysis.
« You can have a bunch of metrics, each accurately assessing a single facet, but… as essayist Nassim Taleb observes, in complex systems it is the interactions that really count, with the result that “the ensemble behaves in ways not predicted by its components.” » Continue reading “Even the simplest metrics require forensic analysis”
Steven Singer wrote a blog post titled Greater Test Scores Often Mean Less Authentic Learning. Continue reading “Greater Test Scores Often Mean Less Authentic Learning”
Jared M. Spool wrote an article titled The Myth Of the Grand Unified UX Metric. Continue reading “The Myth Of the Grand Unified UX Metric”
Faris Yakob wrote an article titled Over-optimised and underwhelmed. The main message is that in the obsession with quantitative metrics, advertisers seem to have forgotten that their job is to communicate with humans. Continue reading “Over-optimised and underwhelmed”
Rachel Thomas wrote an article titled The problem with metrics is a big problem for AI.
« Metrics are typically just a proxy for what we really care about. » Continue reading “The problem with metrics is a big problem for AI”