Even the simplest metrics require forensic analysis

Helen Edwards wrote a MarketingWeek article titled Even the simplest metrics require forensic analysis.

« You can have a bunch of metrics, each accurately assessing a single facet, but…  as essayist Nassim Taleb observes, in complex systems it is the interactions that really count, with the result that “the ensemble behaves in ways not predicted by its components.” » Continue reading “Even the simplest metrics require forensic analysis”