Research by Rima Touré-Tillery, associate professor of marketing at the Kellogg School (Northwestern University), and Lili Wang, of Zhejiang University wrote “The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior.”
Continue reading “We React Differently to Paper vs. Digital Requests”Abandoned Maine paper mill resurrected by Chinese cardboard company
The New York Times ran a story titled A Maine Paper Mill’s Unexpected Savior: China about a 130-year old paper mill in Old Town, Maine. Continue reading “Abandoned Maine paper mill resurrected by Chinese cardboard company”
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