Samuel Brealey and Michael Taylor wrote an article for WARC titled Anti-Personalization: The best ad for one is the best ad for all (June 2022).
Continue reading “Anti-personalization”Impersonal Personalization is Creepy
Doug Garnett wrote a blog post titled The 24 Hour Fitness Personal Greeting Is Creepy. Continue reading “Impersonal Personalization is Creepy”
Marketing Discontent
Faris Yakob, author of Paid Attention, wrote an article titled Marketing Discontent. In 2017, “Marc Pritchard, chief brand officer for Procter & Gamble, heralded a new age of personalised relevant communication he calls ‘mass one to one.’” Continue reading “Marketing Discontent”
Articles of Interest 