Daniel Pink tweeted a thread about the Odyssey Plan, a 20-minute exercise from Stanford’s Designing Your Life course.
Continue reading “Odyssey Plan: Designing Your Life”focusing solely on your current customers is a trap
Will Humphrey posted on LinkedIn (11 January 2024):
« True customer-centricity is vanishingly rare; it’s not just about pleasing your current customers through the lens of a large research department, or relying solely on ‘gut feel’.
In fact, those pesky current customers often get in the way from ensuring your business is healthy in the long term. I put it to you that focusing solely on your current customers is a trap – a sacred cow you’ll need to see beyond to understand who your future customers could be.
What might your buyers need from your brands and business in 2, 5, 10 years’ time? »
Michael Simmons on Long-Term Time Horizon
Michael Simmons wrote a Medium post titled Bezos, Musk, & Buffett See The World Differently, Because They See Time Differently (May 14, 2020).
Continue reading “Michael Simmons on Long-Term Time Horizon”What’s a Marketing Plan?
Bruce Clark, Associate Professor of Marketing at the D’Amore-McKim School of Business at Northeastern University, wrote a lengthy blog post titled What’s a “Marketing Plan”? And what is it good for? Continue reading “What’s a Marketing Plan?”
