Tom Roach wrote an article for MarketingWeek titled Beware ROAS, ROI’s Dangerous Digital Twin (October 12, 2022).Continue reading “Return on Ad Spend (ROAS) may inversely correlate with growth“
Reflecting on Marketing ROI
Colin Lewis wrote a LinkedIn post titled ROI should not be used as an advertising metric (November 18, 2021). The post consisted of quotes from Tim Ambler’s 2003 paper ROI is Dead.
The post generated some Twitter discussion upon which I’ve been reflecting.Continue reading “Reflecting on Marketing ROI”