James Hankins wrote an article for MarketingWeek titled Forget funnels, here’s a new model for the path to purchase (2 February 2021).
Continue reading “Hankins Hexagon”Dave Kellogg’s Inverted Demand Generation Funnel
Dave Kellogg wrote a blog post titled Why Every Startup Needs an Inverted Demand Generation Funnel. Essentially, given your average sales price, close rate, and cost per lead, how much do you need to spend on lead generation? Kellogg’s focus is enterprise software startups, but the concept can be adapted to other contexts.
Continue reading “Dave Kellogg’s Inverted Demand Generation Funnel”
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