Praveen Vaidyanathan tweeted “Non-choices aren’t strategies.” Continue reading “Non-choices aren’t strategies”
Deliberate and Emergent Strategies – Mintzberg and Waters
Henry Mintzberg and James A. Waters wrote a 16-page article for Strategic Management Journal, Vol. 6, No. 3 (Jul. – Sep., 1985), titled Of Strategies, Deliberate and Emergent.
Continue reading “Deliberate and Emergent Strategies – Mintzberg and Waters”
Emergent Strategy Development for Organizations
Alexis Downs, Rita A Durant, and Adrian N. Carr wrote a 20-page article titled Emergent Strategy Development for Organizations, for the journal Emergence, Volume #5, Issue #2, June 2003. Continue reading “Emergent Strategy Development for Organizations”
Marketing strategy can be neither wholly planned nor wholly agile
JP Castlin wrote an article for Marketing Week titled Marketing strategy can be neither wholly planned nor wholly agile. Continue reading “Marketing strategy can be neither wholly planned nor wholly agile”
Faris Yakob on risk, uncertainty, and strategy
Faris Yakob wrote an article titled How strategy turns uncertainty into risk. Continue reading “Faris Yakob on risk, uncertainty, and strategy”
What’s a Marketing Plan?
Bruce Clark, Associate Professor of Marketing at the D’Amore-McKim School of Business at Northeastern University, wrote a lengthy blog post titled What’s a “Marketing Plan”? And what is it good for? Continue reading “What’s a Marketing Plan?”
“short-term” and “strategic” are not mutually exclusive.
JP Castlin posted a Twitter thread about « how “short-term” and “strategic” are not mutually exclusive. » Continue reading ““short-term” and “strategic” are not mutually exclusive.”
Strategy Needs Good Words
Martin Weigel wrote a blog post titled Strategy Needs Good Words. Continue reading “Strategy Needs Good Words”
JP Hanson on Strategy
JP Hanson wrote a blog post on strategic decision making titled The Road Home. This piece is full of wisdom. Continue reading “JP Hanson on Strategy”
Big brands must not play the startup game
JP Hanson wrote an article for MarketingWeek titled Big brands must not play the startup game. Continue reading “Big brands must not play the startup game”
Articles of Interest 