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Tag: video

May 21, 2022May 21, 2022 andreweverett360

TikTok and Signal Liquidity

Scott Galloway wrote a blog post titled TikTok Boom (May 20, 2022).

Continue reading “TikTok and Signal Liquidity” →
July 26, 2020 andreweverett360

How to Look Great on Video: The Rule of Thirds

Dr. Rick Brinkman wrote an article for the McGraw-Hill Business Blog titled LIGHTS, CAMERA, MEETINGS: How to Look Great on Video. Continue reading “How to Look Great on Video: The Rule of Thirds” →

October 30, 2019October 31, 2019 andreweverett360

Brand valuation: Brilliant or Bullshit?

Debate between Mark Ritson (arguing for Bullshit) and executives from Interbrand, Brand Finance, and BrandZ (arguing for Brilliant).

October 27, 2019October 28, 2019 andreweverett360

Making a Marketer

Jan Kostera conducted an outstanding set of interviews on three continents with some of the top thinkers in marketing: Mark Ritson, Les Binet, Peter Field, Helen Edwards, Vikki Ross, and Tom Goodwin. 58 minutes. September 2019. Continue reading “Making a Marketer” →

October 18, 2019October 18, 2019 andreweverett360

Mark Ritson on the power of Apple’s brand positioning

Here is a YouTube video in which Mark Ritson explains positioning using Apple as an example. Continue reading “Mark Ritson on the power of Apple’s brand positioning” →

July 26, 2019October 18, 2019 andreweverett360

Mark Ritson on how Lidl used excess share of voice to boost sales and market share

In a 9-minute YouTube video, Mark Ritson explains the concept of excess share of voice (eSOV) by examining how German supermarket Lidl boosted its market share in the U.K. Continue reading “Mark Ritson on how Lidl used excess share of voice to boost sales and market share” →

July 17, 2019October 18, 2019 andreweverett360

Snickers turnaround

Here is a YouTube video in which Mark Ritson explains a remarkable turnaround story of the Snicker brand, by focusing on distinctive assets. Continue reading “Snickers turnaround” →

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