Dom DiFurio wrote an article for The Dallas Morning News titiled Where do Chick-fil-A customers go on Sundays? A D-FW company has the answer, and it’s not Popeyes.

« Analysis from Fort Worth-based Buxton Live Mobile Insights sheds light on where Chick-Fil-A customers go on Sunday when the restaurant is closed. The company tracked location data from the mobile devices of customers on Chick-fil-A properties Monday through Saturday, and then studied where those same customers ate on Sundays. »

« Buxton told The Dallas Morning News it “purchases and analyzes consumer location data from multiple data aggregators where the data is collected from mobile devices which have pre-opted in to location services tracking.” »

« In Texas, Chick-fil-A’s customers predictably visit Whataburger on Sundays more than any other alternative. IHOP was a go-to for many in the Midwestern states… » The article includes a map which answers the question for each state.




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s