According to a Business Insider articled titled The end-of-the-year retail bump is a lie, “retail spending during the fourth quarter is only slightly higher than during the prior three quarters.”

“Just 26.73% of US retail sales occurred in the fourth quarter in 2016, and that number hasn’t exceeded 27.88% since 1992.”

“So why do many still think that shoppers do most of their retail spending during the fourth quarter? Because everyone is doing the same kind of spending at the same time. There are plenty of special occasions that require gifts throughout the year, but the fourth quarter is the only time when everyone’s gift-giving schedules are aligned.”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s