Brian Solis wrote a blog post titled What is the purpose of a logo? It’s more than design…it’s about purpose and experience.

« the logos of Airbnb, Beats, Flipboard and Medium all seem to be based on designs featured in a 1989 design book, Trademarks & Symbols of the World: The Alphabet in Design. The. same. book. »

« I often talk about the importance of iteration versus innovation. While both are important, if “innovation” is an essential pillar in your brand, then iteration in design based on previous work communicates the something entirely different.

  • Iteration (doing the same things better).
  • Innovation (doing new things that create new value).
  • Disruption (doing the new things that make the old things obsolete).  »

« logos need to communicate quite a bit in one visual… ID + Distinction + Communication.  »


Related reading

Building Distinctive Brand Assets by Jenni Romaniuk

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s