Haris Spahic wrote an article titled You can’t optimize your way out of a strategic error.
« One of the defining characteristics of macro factors is that they are lagging indicators. They take a long time to reap fruits, they take a long time to set up, so you better get them right on the first attempt. »
« This, by nature, means that trying to “lean startup” your way with them (test-fail-learn until you get it right) is an oxymoron. »
« Optimization happens at micro level. »
« Here’s the catch: if you missed the mark with your overarching strategic decisions (MACRO), any optimization you do (MICRO) won’t make a difference. »