Haris Spahic wrote an article titled You can’t optimize your way out of a strategic error.

« One of the defining characteristics of macro factors is that they are lagging indicators. They take a long time to reap fruits, they take a long time to set up, so you better get them right on the first attempt. »

« This, by nature, means that trying to “lean startup” your way with them (test-fail-learn until you get it right) is an oxymoron. »

« Optimization happens at micro level. »

« Here’s the catch: if you missed the mark with your overarching strategic decisions (MACRO), any optimization you do (MICRO) won’t make a difference. »

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