Tom Roach wrote an article for MarketingWeek titled Beware ROAS, ROI’s Dangerous Digital Twin (October 12, 2022).
Continue reading “Return on Ad Spend (ROAS) may inversely correlate with growth“Distinctive Brand Assets
Contagious interviewed Professor Jenni Romaniuk, the associate director at the Ehrenberg-Bass Institute for Marketing Science, about Distinctive Brand Assets (January 14, 2022).
Continue reading “Distinctive Brand Assets“From Frameworks To Flywheels
Zoe Scaman post an article titled From Frameworks To Flywheels: Weaving brand and business back together, to drive new momentum, magic and monetisation (November 22, 2020).
Continue reading “From Frameworks To Flywheels”Castrate the Beep and other radio terminology
Lynn E. Joiner (aka Cousin Lynn), host of the country music radio show Hillbilly at Harvard, wrote an article titled The Beep, and How to Make It (August 24, 2022) regarding some behind the scenes radio techniques and terminology.
Continue reading “Castrate the Beep and other radio terminology”The introvert’s guide to enjoying a party
Eliza Brooke wrote an article for Vox titled The introvert’s guide to actually enjoying a party (Aug 26, 2022).
« It’s all about managing your social battery. »
Continue reading “The introvert’s guide to enjoying a party”What ever happened to Google Books?
James Somers wrote an article for the Atlantic titled Torching the Modern-Day Library of Alexandria (April 20, 2017).
« “Somewhere at Google there is a database containing 25 million books and nobody is allowed to read them.” »
Continue reading “What ever happened to Google Books?”Changing Corporate Culture by Focusing on Individuals
Theodore Kinni wrote an article for Strategy and Business titled When it Comes to Changing Culture, Think Small (August 11, 2022).
Continue reading “Changing Corporate Culture by Focusing on Individuals”Paltering – to deceive with truthful statements
An article on the American Psychological Association website titled True lies: People who lie via telling truth viewed harshly, study finds (December 15, 2016) defines paltering: “the ability to deceive someone by telling the truth… Rather than misstating facts or failing to provide information, paltering involves actively making truthful statements to create a mistaken impression”
Continue reading “Paltering – to deceive with truthful statements”Daniel Christian Wahl on Chaos and Complexity
Daniel Christian Wahl wrote an article for Resilience.org titled A Brief History of Systems Science, Chaos and Complexity (September 12, 2019).
Continue reading “Daniel Christian Wahl on Chaos and Complexity”
Articles of Interest 